[v] Performance Creative Strategist

[v] Performance Creative Strategist

[v] Performance Creative Strategist

Upwork

Upwork

Remote

3 hours ago

No application

About

We’re looking for a Performance Creative Strategist to develop and oversee ad concepts from idea to launch. Your goal is simple: create ads that grab attention and drive revenue. This role blends creative ideation, structured testing, and close collaboration with editors, designers, and media buyers to turn concepts into high-performing campaigns. What We’re Looking For - 2–5 years experience in performance creative strategy for paid social (Meta/TikTok), either agency or in-house, ideally with DTC/eCommerce brands - Strong mix of creativity and analytical rigor: able to propose fresh concepts and back them with data-driven rationale - Experience scripting UGC content, briefing creators/editors, and collaborating hands-on with creative teams - Passion for testing, learning, and iterating quickly; excellent communicator and collaborator Nice to Have - Familiarity with ad operations, testing cadence, and how creative scales on Meta - Experience across multiple ad platforms (TikTok, YouTube, etc.) To Apply Please share: - A portfolio or case studies showing ad concepts you’ve developed and the results they achieved - A short note on how you approach balancing data-driven rationale with creative “outside the box” thinking