About

PLEASE complete your application form below. This helps us get to know you better, organize our candidate list, and speeds up the hiring process. We use this form because Upwork's system does not make it easy to organize applicant info. ***ONLY applicants who complete this form will be considered!!*** (link removed) (The form does not ask you for your contact info. We will still communicate with you on Upwork) (link removed)] We’re seeking a top-tier copywriter with proven experience in the education space—especially in writing for discerning parents, high-performing students, and premium academic services. This part-time role is ideal for someone who can grow with us long-term as we scale a fast-growing, mission-driven business focused on advanced learners—students who are ambitious, intellectually curious, and striving for excellence. You’re a results-driven writer who knows how to craft high-converting copy for landing pages, email campaigns, social media, and affiliate marketing, using conversion principles that drive engagement and trust. If you know how to speak to achievement-oriented families with clarity, warmth, and authority—we’d love to hear from you. We're ideally looking for someone familiar with the North American college application and high school education systems (especially AP/IB programs). (link removed)] -A highly motivated storyteller who will create dynamic and engaging copy for our marketing channels that that express original ideas, have emotional appeal, help to establish and build our brand, engages our audience and compels them to take action. -Skilled at crafting sharp, concise customer acquisition messaging and punchy headlines that inform and entice, while consistently expressing brand personality. -Self-driven, organized, detail-oriented, solve problems efficiently, proactive, and meet deadlines without prompting -A fast learner who can quickly research and understand our field and audience. -Have Great time and project management skills; experience getting projects done quickly, with high-quality standards. -Passionate about continuous learning in marketing, copywriting, and education. -You know how to strike a beautiful balance between luxury/high-end and authority/credibility on one hand, and warmth, inspiration, and emotional resonance on the other—speaking to discerning families in a way that feels both elevated and deeply human. -Can work in the Pacific Standard Time Zone (link removed)] -Write compelling, on-brand copy for marketing emails, web pages, sales pages, lead magnets, and social media -Translate complex educational offerings into emotionally engaging and strategically effective messaging -Adapt tone and voice for different audiences (parents vs students) -Collaborate with our team to align messaging with brand values and business goals A. Emails Marketing: -Brainstorm and develop ideas for and maintain creative, high-converting email campaigns -Ensure all email campaigns comply with current email best practice in the industry -Draft persuasive emails for affiliate partners and customer outreach Bonus if you can: -Develop a rigorous split testing strategies on the automated & the email marketing campaigns, including subject lines, content, layout, targeting, send times. -Assist in analyzing campaign performance data (campaign results, conversion rates, traffic, etc.) and sales data to refine messaging and improve ROI -Continuously optimize email copy and campaigns for each customer/prospect cycle to maximize sales B. Landing Pages: -Improve and refine copy for websites and landing pages to maximize clarity, impact, and conversion C. Social Media: -Draft social media captions to maximize engagement (we might hire a separate social media strategist for FB/Insta; but if you have knowledge in this it’s a bonus) (link removed)] -Have proven copywriting experience in the education, enrichment, or academic services industry -Understand how to speak to high-income families, especially those aiming for top-tier academic outcomes -Are skilled at writing for both emotional resonance and strategic persuasion -Have a sharp editorial eye and are comfortable adapting to a polished, intellectual yet approachable tone -Are highly reliable and deliver excellent work on deadline 🎓 Bonus Points If You: -Have worked with tutoring centers, academic coaching businesses, test prep services, or private schools -Understand the world of AP, IB, Honors, or elite college admissions (link removed)] -Experience in copywriting and with email automation platforms such as Active Campaign -You have an analytical mind and ability to translate data into actionable, effective, and profitable email marketing plans. -Up-to-date knowledge of latest email/social media marketing news, trends, and best practices -You’re a grammar enthusiast and can spot a misplaced modifier from a mile away -You have great attention to detail and exceptional communication and writing skills. -Ability to work under deadlines and manage multiple projects at the same time -Have studied and know how to effectively use AI (such as ChatGPT) to work more efficiently and create stronger results -Great at communicating and managing projects on project management platforms -MUST be able to join our ClickUp, Slack, and Microsoft OneDrive/SharePoint spaces Thank you for taking your time to complete this form. This helps us get to know you better and speeds up the hiring process. We thank all applicants for your interest; however, only those selected for an interview will be contacted. Hope to welcome you to our team!