About

SUMR is a new streetwear brand built around the meaning of night conversations (from Arabic/Urdu roots). The brand identity is minimalistic yet poetic - timeless oversized hoodies with clean design, subtle Arabic/English typework, and symbolic elements that represent “For the Nights.” What we need: A finalized brand logo (we have concepts but want your creative refinement) Hoodie designs for Drop 1 (front logo placement + back design with text/poetic phrase) Clean, minimal, high-quality designs suitable for embroidery and screen printing Print-ready files (AI, PSD, or vector formats) Style we’re going for: Minimal but impactful — think Stussy, Off-White, Fear of God, Cole Buxton Timeless typography and subtle symbolic elements (not overly busy or flashy) Aesthetic that feels modern but rooted in culture/meaning Ideal designer: Experience with streetwear or fashion branding Strong portfolio with minimal logo/graphic design work Can create polished hoodie mockups for presentation/marketing Bonus if familiar with blending cultural or poetic elements into design What to include in your proposal: Relevant samples of streetwear or fashion-related design Your experience with logo/branding work Estimated turnaround time for logo + 1–2 hoodie designs Budget: This is the first drop, so the budget is lean, but SUMR is planned as a long-term brand. We’re looking for someone who wants to grow with us into future collections. This will likely lead to ongoing work (future drops, branding assets, campaign visuals)