About

We're launching a disruptive SaaS platform with the power to transform the home improvement industry. We have quite a story to share, and content marketing via social media is a major piece of our campaign. The right candidate is a master storyteller with a strategic sense and strong accomplishments in social media. If you've built a vast and highly engaged social media following for one or more outstanding brands that contributed in a significant way to business success, we'd love to hear about it. Among your responsibilities will be drafting content calendars; posting content to Facebook, Instagram, YouTube, and TikTok; answering comments and DMs from prospects and users; removing spam comments; results reporting; collaborating productively with team members; and ensuring our social media presence remains on-brand and first-rate. Here's what's required in this role: * Excellent writing skills * Experience in Facebook, Instagram, YouTube, and TikTok (at least three of those channels) * Prior success in growing a sizable and engaged social media presence for at least one outstanding brand * Ability to post compelling content relating to a B2C SaaS solution * Comfort with (and a willingness to embrace) social media automation tools, including AI-based * A willingness to experiment and shift content to what works best based on measurable results * Skill at posting in diverse formats * Skill at results reporting in very useful ways * A history of collaborating productively with team members, including receiving and incorporating agreed-upon feedback * A passion for doing incredible work What's useful but not essential: * SaaS or other software/application experience * A degree in English, marketing, communications, journalism, or a related field * Graphic design skills * Video production/editing skills * Knowledge of lead generation * Experience with one or more startups * Experience in the home improvement market * Skill at garnering publicity The ideal candidate is a meticulous, well-organized, high-integrity, quality-driven pro with a lengthy record of success on Upwork. You should be a self-starter and highly motivated person who doesn't need much hand-holding and can own the entire process. You should also pride yourself on being responsive to requests. Additionally, you should be a full-time freelancer (not someone holding down a corporate job and moonlighting on the side) available during U.S. hours and willing to work under an hourly Upwork contract using the Upwork time tracker. This is a search for an individual freelancer only (sorry, no agencies). If you're our chosen Social Media Manager, you'll be a key contributor to a new platform that enhances the lives of homeowners. What's more, you'll be part of a team committed to marketing innovaton and treating all team members with respect. When you respond, please provide any information you feel will be helpful. If you believe you fit the bill, we're eager to hear from you.