About

Overview We are building a large-scale online education and personal branding ecosystem focused on producing and distributing high-volume short-form content across TikTok, Instagram Reels, and YouTube Shorts. We are seeking an experienced Social Media Growth Manager to execute a data-driven posting strategy, manage content distribution, monitor performance analytics, and ensure consistent growth across all platforms. This role requires strong operational discipline, platform expertise, and the ability to scale multiple short-form channels from zero to substantial followings. You will work closely with our content team to establish predictable and measurable growth systems. Responsibilities 1. Channel Growth and Management Manage daily posting across TikTok, Instagram Reels, and YouTube Shorts. Maintain a structured content calendar for all short-form platforms. Optimize posting frequency, metadata, hashtags, titles, and descriptions based on best practices. Ensure consistent publishing across multiple accounts and channels. Oversee page health and maintain compliance with platform policies. 2. Performance Optimization and Analytics Monitor daily metrics including retention, view-through rate, engagement rate, and follower growth. Produce weekly performance reports with actionable recommendations. Conduct A/B tests on posting times, captions, thumbnails, and content variations. Identify trends, patterns, and opportunities to improve growth. Collaborate with the Viral Content Director to refine content direction based on results. 3. Trend Identification and Strategic Input Stay current with platform trends, emerging formats, and algorithm shifts. Recommend content ideas and adaptations aligned with evolving platform behavior. Identify trending sounds, hashtags, and storytelling structures to increase visibility. Provide insight into competitor accounts and industry benchmarks. 4. Team Coordination and Workflow Management Coordinate with video editors, content strategists, and designers to ensure timely delivery of assets. Maintain organized file systems for content drafts and approved creatives. Communicate performance insights to editors and strategists to guide content improvements. Ensure smooth execution of daily publishing operations across all platforms. Requirements Proven experience managing and growing short-form content channels. Deep understanding of TikTok, Instagram Reels, and YouTube Shorts algorithms and growth mechanics. Experience working with large content volumes (50–200+ posts per month). Ability to interpret analytics data and make evidence-based decisions. Strong organizational skills and ability to manage multiple accounts simultaneously. Excellent communication and responsiveness. Ability to work within a fast-paced, performance-driven environment. Preferred Qualifications Experience scaling personal brands or content-driven businesses. Familiarity with tools such as Metricool, HypeAuditor, Later, Buffer, Notion, or Trello. Basic understanding of video editing workflows. Knowledge of direct response principles and audience behavior psychology. Ability to adapt execution strategy quickly based on data and market trends. Key Performance Indicators (KPIs) Consistent daily publishing across all accounts. Growth in followers, engagement, and reach. Improvement in retention and watch-through metrics. Increased frequency of high-performing or viral posts. Efficient and organized content distribution workflows. Compensation Hourly or monthly retainer based on experience. Performance-based bonuses may be available for significant growth milestones. Long-term opportunity with expanded responsibilities as channels scale. How to Apply Please include the following: Links to accounts you have previously managed or grown. A summary of your experience with short-form growth strategies. Any metrics or case studies demonstrating your results. Your availability and preferred compensation structure.