About

• Social Content Specialist
• VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games.
• We have an exciting opportunity to join our Social Media Marketing team based in Toronto and are currently looking for a Social Content Specialist to join the team.
• As a Social Content Specialist, you will be supporting the development and delivery of high-impact, campaign-led and ad hoc social content across multiple brands. This role is focused on time-sensitive, project-based initiatives rather than BAU content. Working closely with the Content Manager, Planning & Ops Manager, and creative teams, the specialist translates campaign strategies into engaging social content that is on brand, on brief, and aligned with project timelines. This role also contributes to ideation, ensures compliance, and surfaces performance insights to continuously improve future campaign outputs.

• Please note: This role involves close collaboration with our Social Media Marketing team in Sydney. To ensure smooth communication across time zones, we’re looking for someone who can work 11:00am – 7:00pm Toronto time, aligning with the team’s morning hours in Australia.

Key responsibilities will include

• Support end-to-end delivery of social content tied to projects (e.g. social-first promotions like ‘Battle Royale’ or large-scale programs like the Grassroots Influencer Programme or ‘Industry focused Facebook Group’).
• Convert campaign strategy and briefs into social-first content executions - from static posts and carousels to reels and stories.
• Collaborate with the Planning & Ops Manager and Content Manager to ensure content is briefed, approved, and delivered against project timelines.
• Liaise with copywriters, designers, and legal/compliance to ensure content meets brand, creative, and regulatory requirements.
• Participate in brainstorming and ideation sessions to add creative value to major campaign initiatives.
• Monitor and interpret performance of project-led content and surface insights or improvement areas for future campaigns.
• Maintain detailed records of deliverables and work-in-progress documentation for each project sprint.

What you will bring to the role

• Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or a related field.
• 3-5 years of experience in a social media, digital marketing, or content production role.
• Proven experience writing and editing social-first copy, ideally in entertainment, gaming, or consumer brands.
• Experience working with content publishing tools (Sprinklr, Hootsuite, Sprout Social, or similar).
• Familiarity with analytics tools (e.g. Meta Insights or Google Analytics) to assess performance and inform strategy.
• Outstanding writing skills with the ability to adapt tone and style for multiple brands and audiences.
• Deep understanding of platform-specific behaviours (Instagram Reels, TikTok trends, Twitter/X tone, etc.).
• High-level awareness of internet culture, memes, and emerging formats.
• Ability to work 11:00am - 7:00pm Toronto time to align with the team’s morning hours in Sydney.

• About VGW
• VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play social online games.
• With high-quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America.
• As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes.
• At VGW, one of our core values is "our players come first". This means always striving to deliver a safe, responsible and positive player experience.
• Why VGW?
• At VGW, we’re more than just a team. We’re a diverse and inclusive group of individuals, each playing a vital role in our success.
• Our core values are clear and strong; we win together, do what’s right, put our players first and are powered by passion.
• We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career. We’re also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.
• But it’s not all business. We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more.
• It’s our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we’ll achieve remarkable things.
• If you want to join a team that does things differently, apply today - we look forward to seeing what you can bring to our team.
• Find out more at www.vgw.co
• VGW Canada Inc. is committed to building an equitable, diverse, and inclusive workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. VGW Canada Inc. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process. Please advise our Talent Acquisition Specialist in advance should accommodation be required. We encourage all qualified applicants to apply, however only those selected for further consideration will be contacted.
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