About

We are seeking an experienced SEO professional to conduct weekly business reviews (WBR) at an executive level for three websites. The ideal candidate will analyze provided data, generate insightful reports, and present actionable recommendations to enhance our SEO strategies. Candidates must have a strong understanding of SEO best practices, analytics tools, and the ability to communicate findings effectively to stakeholders. It is not enough to just tell us what is up and what is down - this is about finding key patterns, structural versus seasonal shifts and much more. The three websites are travel aggregator websites. All Looker and Search Console and Lumar crawl data will be provided (just let me know what you need). The report should be done on a weekly basis (reporting on numbers Monday to Sunday every week, and I need the report done by every Tuesday). The report will be done in Excel (a deep dive, with a 1) exec summary, tracking key metrics like clicks, tickets and revenue, and detailed insights 2) leading indicators 3) organic traffic insights 4) revenue and orders insights). Along with the Excel I need a high level summary of the full report in PPT slides (taking the deeper info in excel and translating high level to exec leaders in PPT). The current structure can be bettered so I am open to any and all feedback. Critical thinking is required as you parse through lots of data for each of the 3 sites. If you're passionate about driving organic growth and can deliver high-quality insights, I will hire you.