About

We are an established eCommerce company with over 15 years of online presence and strong domain authority. Our current website was not built properly; category hierarchies are inconsistent, URLs are unorganized, and duplicate pages compete for the same keywords. We’re now rebuilding the entire site from scratch and want to ensure it’s fully optimized for SEO before launch. Since our existing site ranks on the first page (positions 1–5) for several important keywords, maintaining those rankings and organic traffic during migration is crucial. Your Role You’ll audit both the old and new websites (the new one is still in development) and create a complete SEO migration strategy that ensures: - We retain our current rankings and traffic after launch - The new site follows proper SEO structure and best practices - All redirections and technical elements are handled correctly before going live What You’ll Do - Perform a full SEO audit of the old website to identify current strengths, ranking pages, and issues - Review the new website’s structure and provide detailed improvement recommendations - Create a 301 redirection plan to preserve SEO equity from old URLs - Deliver clear documentation for our development team, including: - Recommended URL structure and category hierarchy - H-tag and on-page structure for key pages - Internal linking and content organization strategy - Image optimization and alt-text guidelines - Sitemap and robots.txt setup - Schema markup recommendations (e.g., product snippet, breadcrumbs) - Advise on technical SEO improvements (speed, crawlability, indexation, etc.) - Suggest post-launch actions such as link-building or content updates Requirements - Proven experience with SEO migrations for established websites - Deep understanding of technical SEO, on-page SEO, and site architecture - Proficient with tools like Ahrefs, SEMrush, Screaming Frog, Google Search Console, and Google Analytics - Strong communication and documentation skills for developers - (Bonus) Experience with WordPress or WooCommerce Deliverables - Complete SEO audit (old and new site) - Detailed technical recommendation document - 301 redirection mapping file - H-tag and structure plan - Correct breadcrumb structure for category and product pages on the new website - Product snippet schema correctly implemented and verified - Post-launch SEO checklist