About

We are an established eCommerce company with over 15 years of online presence and a strong domain authority. Our current website was not built correctly; many category links are broken, URLs are inconsistent, and there are duplicated pages competing for the same keywords. We are now rebuilding our entire website from scratch and want to ensure everything is done properly and fully optimized for SEO this time. Since our old site ranks on the first page (positions 1–5) for several important keywords, it’s critical that we do not lose our existing rankings or traffic when launching the new version. Your Role Your main goal will be to audit both the old and new websites (the new one is currently in development) and provide a complete SEO strategy and implementation plan that ensures: - We maintain our current rankings and organic traffic after migration - The new site is fully optimized for SEO best practices - All URL, structure, and redirection issues are correctly handled before launch What You’ll Be Doing - Perform a full SEO audit of the old website to identify current performance, key ranking pages, and potential issues - Analyze the new (in-development) website structure to detect SEO weaknesses and provide recommendations before launch - Create a detailed 301 redirection plan to transfer SEO value from old URLs to new ones - Provide clear documentation for our development team, including: - Correct URL structure recommendations - H-tag hierarchy and on-page structure for key pages - Meta titles and descriptions guidelines - Internal linking and content organization strategy - Image optimization and alt text best practices - Sitemap and robots.txt setup - Schema markup recommendations (if applicable) - Advise on technical SEO improvements (page speed, crawlability, indexation, etc.) - Suggest a link-building or content strategy to strengthen domain authority after launch Requirements - Proven experience managing SEO migrations for established websites with existing rankings - Strong understanding of technical SEO, on-page SEO, and content structure - Experience with tools like Ahrefs, SEMrush, Screaming Frog, Google Search Console, and Google Analytics - Excellent communication skills to deliver clear, actionable documentation that our developers can easily follow - (Bonus) Experience working with WordPress or WooCommerce platforms Deliverables - Complete SEO audit report (old and new site) - Full documentation with technical recommendations - URL redirection mapping file (old → new URLs) - H-tag and meta data structure plan - Post-launch SEO checklist to ensure ranking retention Goal To migrate our website safely without losing existing rankings or traffic, while ensuring the new site is technically flawless and SEO-friendly from day one.