About

• WHO ARE WE?
• Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
• As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.
• Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
• WHY JOIN US?
• At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
• This position is Contract to Hire

MUST HAVE

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment
• Expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session
• Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite
• Hands-on experience collaborating with developers and executing A/B tests for CRO
• Excellent communicator with the ability to present design rationale across technical and non-technical audiences
• EXPERIENCE: 8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments.
• YOUR ROLE
• Drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties.
• OUTCOMES
• Deliver complete, test-ready user experiences—from concept and ideation through high-fidelity prototypes and dev hand-off—backed by A/B test results and user insights
• Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration
• Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction
• Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs
• Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization
• Propose and implement design process improvements that enhance experimentation velocity and design scalability
• COMPETENCIES
• Performance-Minded: Designs with a CRO-first lens, balancing business goals with user needs to drive measurable outcomes
• Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration
• Initiative-Driven: Doesn’t wait for direction—identifies design gaps and proactively proposes and executes UX solutions
• Clear Communicator: Effectively tailors communication to different audiences—whether engineers, PMs, or stakeholders—ensuring alignment and clarity
• Collaborative: Thrives in cross-functional environments, building productive relationships across design, product, and engineering teams
• Mentorship-Oriented: Shares expertise, coaches peers, and helps foster a high-performance UX culture
• Strategic Thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly
• Want to accelerate your career? Apply now!
• Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
• We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.