Senior Local SEO Specialist for Multi-Location Moving Company (Long-Term)
Upwork

Remote
•3 hours ago
•No application
About
We are High Level Movers — a large, multi-location Canadian moving company (Toronto, Ottawa, Calgary) with 14 Google Business Profiles and a new website currently in development. We are looking for a high-level Local SEO specialist (not an agency, not a beginner) who understands competitive markets and can build a long-term SEO system for us. Scope of Work We need a specialist who can take full ownership of our Local SEO across multiple locations: 1. Technical & On-Page SEO • Full audit (Ahrefs + Semrush + Screaming Frog) • Site architecture optimization • Keyword mapping for 3 cities × 19 services • Content optimization (SurferSEO or similar) • Schema, internal linking, E-E-A-T structuring 2. Local SEO (GBP + Maps) • Optimize 14+ GBPs • Local competitive analysis • Local landing page optimization • Map pack ranking strategy • GEO + AEO optimization (AI-search readiness) 3. Citation Work • Citation audit & cleanup • High-quality new citations • NAP consistency across all locations 4. Backlink Strategy (Quality Only) • No spammy links • Competitor backlink gap analysis • Local-relevant link building (Canada-focused) 5. Monthly Reporting • Rank tracking • Detailed task log • KPI progress (calls, impressions, CTR, conversions) ⸻ Tools You MUST Be Fluent In • Ahrefs • Semrush • BrightLocal • SurferSEO • Screaming Frog (If you don’t use these — please do not apply.) ⸻ Deliverables Required in Your Proposal Please include: 1. Your step-by-step SEO strategy for a moving company (local + organic) 2. Real case studies improving Google Business Profile rankings 3. Tools you use and your exact workflow 4. Your weekly/monthly availability 5. Your monthly retainer price ⸻ Who Should NOT Apply ❌ Anyone doing automated “10k backlinks” ❌ Anyone who uses GPT as their entire strategy ❌ Anyone without experience with multi-location SEO ❌ Agencies pretending to be freelancers ⸻ Who We Want ✔ A real Local SEO expert ✔ Someone who deeply understands Google algorithm changes ✔ Someone who can strategize AND execute ✔ Someone who can work with us long term ⸻ If you meet the requirements above, we’d love to review your proposal. Evgenii S. High Level Movers www.highlevelmovers.ca




