Senior Local SEO Specialist for Multi-Location Moving Company (Long-Term)

Senior Local SEO Specialist for Multi-Location Moving Company (Long-Term)

Senior Local SEO Specialist for Multi-Location Moving Company (Long-Term)

Upwork

Upwork

Remote

3 hours ago

No application

About

We are High Level Movers — a large, multi-location Canadian moving company (Toronto, Ottawa, Calgary) with 14 Google Business Profiles and a new website currently in development. We are looking for a high-level Local SEO specialist (not an agency, not a beginner) who understands competitive markets and can build a long-term SEO system for us. Scope of Work We need a specialist who can take full ownership of our Local SEO across multiple locations: 1. Technical & On-Page SEO     •    Full audit (Ahrefs + Semrush + Screaming Frog)     •    Site architecture optimization     •    Keyword mapping for 3 cities × 19 services     •    Content optimization (SurferSEO or similar)     •    Schema, internal linking, E-E-A-T structuring 2. Local SEO (GBP + Maps)     •    Optimize 14+ GBPs     •    Local competitive analysis     •    Local landing page optimization     •    Map pack ranking strategy     •    GEO + AEO optimization (AI-search readiness) 3. Citation Work     •    Citation audit & cleanup     •    High-quality new citations     •    NAP consistency across all locations 4. Backlink Strategy (Quality Only)     •    No spammy links     •    Competitor backlink gap analysis     •    Local-relevant link building (Canada-focused) 5. Monthly Reporting     •    Rank tracking     •    Detailed task log     •    KPI progress (calls, impressions, CTR, conversions) ⸻ Tools You MUST Be Fluent In     •    Ahrefs     •    Semrush     •    BrightLocal     •    SurferSEO     •    Screaming Frog (If you don’t use these — please do not apply.) ⸻ Deliverables Required in Your Proposal Please include:     1.    Your step-by-step SEO strategy for a moving company (local + organic)     2.    Real case studies improving Google Business Profile rankings     3.    Tools you use and your exact workflow     4.    Your weekly/monthly availability     5.    Your monthly retainer price ⸻ Who Should NOT Apply ❌ Anyone doing automated “10k backlinks” ❌ Anyone who uses GPT as their entire strategy ❌ Anyone without experience with multi-location SEO ❌ Agencies pretending to be freelancers ⸻ Who We Want ✔ A real Local SEO expert ✔ Someone who deeply understands Google algorithm changes ✔ Someone who can strategize AND execute ✔ Someone who can work with us long term ⸻ If you meet the requirements above, we’d love to review your proposal. Evgenii S. High Level Movers www.highlevelmovers.ca