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Job Title Senior Content Writer - North America Job Description Position Summary The Senior Content Writer, North America will be the leading writer and editor for our US and Canadian university partnerships. You will take the creative lead on various projects, working closely with designers, videographers, and others to create high quality marketing assets. You will need to be able to adhere to our own in-house brand, as well as understand the market positioning and brand voice of our suite of North American partners. Kaplan International Pathways is a global business by nature. This is a full-time, remote position. Many of your colleagues will be in different time zones to you, with the majority based in London. Occasionally, for content-gathering or training, you may be asked to travel both within Canada and abroad. Key responsibilities Be the copywriting/editing lead for major projects for our North American partners Serve as the go-to resource for American and Canadian English and guiding UK-based colleagues on US and Canadian terminology, messaging, and tone of voice Writing and editing channel-appropriate copy for digital and print materials Be a guardian of product and grammatical accuracy for content we publish Working closely with the Product Marketing team to ensure our written content matches our product strategies Developing innovative and fresh story ideas and finding compelling new ways to engage with our key audiences Work closely with the Head of Content, North America and the Senior Project Manager to ensure that all content meets approval processes, is delivered on time, and is fit for purpose Working closely with other production teams, including Design and Video, to ensure consistency of assets and quality of output Collaborating thoroughly with the Sales and Admissions teams to ensure market needs and demands are factored into our content and published information A content writer or copywriter with significant commercial writing experience and a strong understanding of higher education in the USA, Canada or both is required for this role. Required Qualifications Working knowledge of, or direct experience with, Canadian and US higher education A passion for great writing and a knack for storytelling, creativity and strategic thinking skills A strong portfolio of writing for marketing materials across print and digital channels 4+ years of established commercial content writing and editing experience across a range of written assets including brochures, flyers, case studies, blogposts, website pages, press releases, and social media posts Experience with writing for an international audience, combined with strong intercultural sensitivity and awareness Experience with developing and implementing creative briefs Outstanding written English and excellent attention to detail regarding the consistency, loyalty (to brand and house style), grammar, quality, and suitability of copy Superior fact-checking and research skills to ensure factual accuracy of content An understanding of digital content production best practices, and of the principles that drive qualified traffic to websites First-rate communication and team-playing skills, and a natural drive to challenge the status quo Comfortable working independently and as part of a team Ability to prioritize multiple projects simultaneously and meet deadlines A bachelor’s degree Desirable Qualifications Previous role in the international higher education or student-recruitment sectors Working understanding of the differences between American, Canadian, and British English Experience in international localization and/or writing for multiple audiences/channels Up-to-date knowledge of best practice in UX writing, SEO, and information architecture Experience with developing flat plans and user experiences, and with developing content briefs Familiarity with video scriptwriting for commercial purposes Basic image-editing skills, and experience of working with Adobe InDesign Familiarity with at least one industry-standard CMS (WordPress would be a plus) Demonstrable experience in interpreting and acting on web analytics reports to improve readership metrics Proficiency in a language other than English and/or experience of working or studying abroad Physical Requirements Sitting Standing Walking Climbing Lifting up to 25+ pounds Pulling Pushing Carrying Grasping Reaching Bending Crawling Visual Acuity Color Determination Speaking Listening May drive a vehicle Location Vancouver, BC, CAN Employee Type Employee Job Functional Area Content/Material Creation Kaplan lnternational is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you require any adjustments or additional support within the recruitment process, please contact us directly. Kaplan International, the international division of Kaplan Inc., encompasses a range of businesses: a dynamic English-language training provider with 40-plus schools across the globe, a range of Pathways programmes which help international students progress onto degree programs at top-ranked university partners in the U.K., U.S., and Australia, a leading higher education institution in Singapore where more than 18,000 domestic and international students study towards diplomas and degrees and a professional and vocational training operation in Australia and Asia Pacific. Application Process We have recently launched our new Workday recruitment system. Just a few tips before you start your application: Step 1: Create an Account - You only need to create this once, the first time you apply through our new system. Any subsequent applications you make can be done through your account. Step 2: Upload a CV/resume or use your Linkedin profile - Unless your Linkedin profile is very comprehensive, we would prefer a CV/resume Step 3: Checking the data - When you upload a CV/resume or apply through Linkedin our system will extract the data and populate our form. Although this function is clever, it doesn’t always get the data into the right boxes so you will need to look through and edit as needed. Step 4: Contact details - Include your contact details so we can get in touch with you Step 5: Application questions – These are just some extra details we need from you. We do require a cover letter so you may want to prepare one before starting your application. It is not possible to return to a half completed application. Your data must be submitted in one session. Step 6: Review and submit - make sure all your information is correct and then Submit and you’re finished. If you get really stuck, drop us an email to careers@kaplan.com and we’ll do our best to help! California Worker Privacy Statement