Product Marketing Manager (Go-to-Market Engineer)

Product Marketing Manager (Go-to-Market Engineer)

Product Marketing Manager (Go-to-Market Engineer)

Upwork

Upwork

Remote

5 hours ago

No application

About

About Us Renormalize is a fast-growing B2B SaaS startup helping remote and hybrid teams track performance, optimize time, and boost motivation with KPIs and gamification. Our clients achieve up to 30% more productivity in the first 3 months. With 10+ paying clients, 40+ pilots, and patents pending, we are scaling quickly and looking for a hands-on Marketing Manager (Go-to-Market Engineer) to accelerate growth. Role Overview We’re looking for a results-driven marketer with SaaS experience to help us design, execute, and optimize our go-to-market strategy. This is a high-impact role where you will own growth initiatives that directly drive revenue, customer acquisition, and retention. Initially, this role will start with a paid consultation project to review our current GTM strategy and growth opportunities. If there is a good fit, we’ll extend it into a long-term, full-time position. Responsibilities Define and execute go-to-market (GTM) strategies for Renormalize in target markets (Europe, US, LatAm). Develop and run multi-channel acquisition campaigns (LinkedIn, email, webinars, content, partnerships). Optimize sales funnels & lead generation processes for SMB and mid-sized SaaS buyers. Analyze data & metrics to identify bottlenecks, optimize CAC/LTV, and drive sustainable revenue growth. Collaborate with the founders to align marketing, sales, and product positioning. Build and manage content strategy (case studies, blog posts, decks, whitepapers). Experiment with growth loops, referrals, and partnerships. Support fundraising efforts with pitch & investor marketing assets. Requirements 2+ years of proven experience in SaaS marketing/growth roles (B2B preferred). Demonstrated track record of growing revenue and scaling SaaS products. Strong knowledge of B2B SaaS buyer journeys, ICPs, and unit economics. Experience in go-to-market strategy, performance marketing, and lead generation. Analytical mindset with ability to interpret marketing & sales metrics. Excellent English communication skills (C1+). Portfolio of past SaaS projects and growth cases is required. Nice to Have Experience with AI/EdTech/HRTech SaaS products. Exposure to international markets (Europe, US, LatAm). Hands-on experience with marketing automation, HubSpot, LinkedIn Ads, or similar tools. What We Offer Start with a paid consultation project (short-term). Potential to grow into a long-term full-time Marketing Lead role. Remote-first culture with flexible hours. Direct collaboration with founders on strategic growth initiatives. Be part of a fast-scaling SaaS with global ambitions. 🔗 If this sounds like a fit, please send us your portfolio/case studies showcasing SaaS projects you’ve scaled, along with your CV.