About

Do not apply if you are not a native English or extremely foreign, countries that should not apply include Pakistan, Philippines, Nigeria. Objective: We’re developing a full-funnel Meta Ads campaign for a peptide research brand focused on quality, trust, and conversion. The goal is to produce 8–10 short UGC-style ads that establish credibility, educate customers, and drive purchases. Ad Breakdown Awareness (Top of Funnel) Goal: Stop scroll, build brand recognition, and create curiosity. The Lab You Can Trust: UGC clip showing a peptide vial, quick lab visuals (HPLC, clean workspace), ends with “Learn More.” Why Researchers Are Switching: Split-screen comparison—unlabeled vs. branded, sealed peptides. Founder Story: Team member explains why quality control and testing matter, filmed selfie-style. Consideration (Middle of Funnel) Goal: Educate, build authority, and answer early objections. How Our Testing Works: Step-by-step short video showing HPLC or Mass Spec process. Real Reviews: Quick cuts of customer testimonials or screenshots with clean visuals. How Fast You’ll Get It: Unboxing and shipping process showing 24-hour turnaround. Conversion (Bottom of Funnel) Goal: Push ready buyers to purchase and address final hesitations. Limited-Time Offer: Product close-up with simple text overlay showing urgency (e.g., “15% off today only”). Testimonial Ad: Talking-head or voiceover from a real customer about product trust. Objection Buster FAQ: Short video answering top customer questions (“Are these tested?” “How fast do you ship?”). Creative Guidelines Style: UGC or authentic lab footage, real people preferred. Tone: Educational, transparent, trustworthy. Format: 9:16 vertical, under 30 seconds each. Hooks: Strong text overlay in the first 2–3 seconds. CTA: “Learn More” or “Shop Now,” depending on funnel stage. Deliverables 8–10 Meta-ready ads (Facebook and Instagram). Coverage across awareness, consideration, and conversion levels. All ads will run under one campaign for AI optimization; underperformers will be paused after sufficient data (3–5x CPA). Video nice to watch: https://share.zight.com/X6uyxj49