About

Habitation Concrete is a Montreal-based company specializing in high-quality concrete services including epoxy flooring, stamped concrete, decorative finishes, and foundation repair. The company is entering its final sales push of the season with a clear objective: generate approximately $100,000 in booked sales before the end of November. To achieve this, we are allocating $7,000 in ad spend over 7 weeks. The expectation for this project is that the Paid Ads Strategist will design, launch, and optimize Google Search Ads, Local Services Ads, and Facebook/Instagram retargeting campaigns, with a target cost-per-lead under $80 and a total of 90–100 qualified leads generated. Campaigns must be live in the first week, monitored daily, and reported weekly with full transparency on optimizations and results.