Paid Ads Manager (Google & Meta) for B2C SaaS – ROI Focused

Paid Ads Manager (Google & Meta) for B2C SaaS – ROI Focused

Paid Ads Manager (Google & Meta) for B2C SaaS – ROI Focused

Upwork

Upwork

Remote

3 days ago

No application

About

We’re launching an exciting AI travel planner SaaS and looking for a performance-driven ads specialist to handle our paid marketing. The goal is to drive conversions and paid signups with a strong ROI. You’ll manage everything end-to-end: Strategy, setup, tracking, creative suggestions, and optimization. Campaigns focused on signups and trial activations (NOT just clicks). Goals: Achieve 300 paid signups (our SaaS is $10-20/month). Optimize ad spend for maximum ROI and scalable results. Budget Breakdown: CAD $900/month for management CAD $2,000/month ad spend (Meta + Google Ads) Requirements: Proven results running paid ads for B2C SaaS or subscription-based apps. Experience with conversion tracking, retargeting, and A/B testing. Strong knowledge of Google Ads, Meta Ads Manager, and basic funnel setup (Pixel/GA4). Creative and analytical mindset – you can test offers and creatives efficiently. What You’ll Deliver: Initial campaign setup and launch plan. Weekly reporting with performance breakdowns. Ongoing optimization to lower CPA and increase paid conversions. To Apply: Send examples of your best-performing campaigns (SaaS preferred) and average CPA results you’ve achieved.