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**Job Title: Digital Advertising Specialist** **Job Overview:** We are on the lookout for an experienced Digital Advertising Specialist to join our team and spearhead our online marketing initiatives. In this role, you will be responsible for crafting, executing, and overseeing our digital ad campaigns across multiple channels. The perfect candidate will possess deep knowledge of PPC strategies, metrics for ad performance, and advanced audience targeting methods to enhance return on investment (ROI). **Key Responsibilities:** - Develop and refine current advertising campaigns to ensure optimal performance. - Conduct thorough keyword research to inform campaign strategies. - Analyze and report on campaign effectiveness, providing actionable insights for future advertising efforts. - Collaborate with the marketing team to align ad strategies with overall business goals. **Qualifications:** - Demonstrated success in managing and optimizing social media campaigns. - Expertise in PPC strategies and understanding of ad performance metrics. - Strong skills in audience targeting and segmentation. - A proactive approach to problem-solving and a passion for data-driven marketing. If you have a successful history of driving impactful ad campaigns and are eager to contribute to our growth, we would love to hear from you!