About

Seeking Spiritus Website Development Brief Project Overview Business: Grief healing and spiritual business coaching for mothers who have lost children Goal: Professional, warm, trustworthy website to sell digital products and build email list Timeline: 7-10 days maximum Budget: $1,000-1,500 Brand Identity Mission: Help mothers transform grief into purpose and eventually build meaningful businesses Tone: Warm, authentic, spiritual but not "woo-woo", professional yet maternal Target: Mothers 2+ years post-child loss, ages 35-55, ready for healing and growth Design Requirements Color Palette Primary: Sage Green (#A8B5A0) Secondary: Dusty Rose (#D4A5A5) Accent: Deep Navy (#2C3E50) Neutral: Warm Cream (#F9F7F4) Typography Headers: Playfair Display Body: Source Sans Pro Must be highly readable and accessible Visual Style Clean, modern, spacious layout Soft, healing imagery (nature, light, gentle textures) Professional but warm photography Mobile-first responsive design Site Structure & Content 1. Homepage Hero Section: Headline: "Turn Your Deepest Grief Into Your Greatest Purpose" Subheadline: "For mothers who have lost a child and are ready to heal body, energy, and spirit - then build a meaningful business that honors their memory" Professional photo of business owner CTA button: "Get Your Free Survival Kit" About Preview Section: Brief personal story Credibility indicators "Read My Full Story" CTA Lead Magnet Section: "Outgrowing Survival Kit" offer Email signup form Clear value proposition Products Preview: Grief-to-Purpose Library ($47) Future offerings teaser "View All Programs" CTA Social Proof: Future testimonials section Trust badges/credentials 2. About Page Title: "From Shattered to Sacred: My Story" Content Structure: Personal story of loss and transformation Professional background/credentials Mission and values Photo gallery (professional + personal) "Work with Me" CTA 3. Memorial Page Title: "For [Daughter's Name]: Her Light Guides This Work" Content: Beautiful tribute to daughter How her legacy inspires the business Scholarship fund information Donation/memorial CTA 4. Programs/Work with Me Structure by customer journey: Start Here (Free): Outgrowing Survival Kit download Email newsletter signup Heal Deeply ($47): Grief-to-Purpose Library Full sales page with testimonials Transform Completely (Future): Detox Toolkit placeholder Soulful CEO Series placeholder 1:1 mentorship placeholder 5. Resources/Blog Clean blog layout Categories: Body, Energy, Spirit, Business Search functionality Email signup CTAs throughout 6. Contact Simple contact form Business information Social media links "Let's Connect" messaging Technical Requirements Platform & Hosting WordPress with premium theme OR Squarespace SSL certificate included Fast loading speeds (under 3 seconds) Professional email setup Integrations Required Email marketing (Mailerlite or ConvertKit) Payment processing (Stripe/PayPal) Google Analytics Facebook Pixel SEO plugin (Yoast or RankMath) Mobile Optimization Fully responsive design Touch-friendly navigation Fast mobile loading Mobile-optimized forms SEO Foundation Proper heading structure Meta descriptions Alt text for all images XML sitemap Local SEO setup Content & Assets Provided All written copy for every page Brand colors and fonts specified Logo files (if available) Professional photos (if available) Product descriptions and pricing Success Metrics Professional appearance building trust with grieving mothers Clear customer journey from free resource to paid products Easy content management for future updates Strong email signup conversion Mobile-friendly user experience Timeline Day 1-2: Design mockups and approval Day 3-5: Development and content integration Day 6-7: Testing, revisions, and launch preparation Day 7: Website goes live Developer Portfolio Requirements Please share examples of: Wellness/coaching websites you've built Sites with emotional/sensitive content WordPress/Squarespace expertise Email integration experience Mobile-responsive designs This website will serve mothers in their most vulnerable healing journey. It must feel safe, professional, and authentically caring. Angela T.