Meta Ads Guide and Specialist Needed

Meta Ads Guide and Specialist Needed

Meta Ads Guide and Specialist Needed

Upwork

Upwork

Remote

11 hours ago

No application

About

We’re a digital marketing agency that offers SEO services, and we’re looking for a Meta Ads Specialist who knows how to make agency ads pop. Your job will be to guide our team through the full Meta Ads process — from creative direction and launch to managing performance and scaling ROAS. What You’ll Do • 🎯 Plan, launch, and manage high-converting Meta campaigns promoting our SEO services • 🧠 Strategize audience targeting for marketing agency offers (B2B lead generation) • 🎨 Guide creative direction — ad angles, copywriting, hooks, and visual ideas • 🚀 Launch and test different campaign types (Advantage+, lead forms, retargeting, etc.) • 📊 Analyze performance data and optimize for CTR, CPL, and ROAS • 💬 Provide recommendations on funnel improvements and messaging What We’re Looking For • Proven experience running Meta Ads for marketing agencies or SEO services • Deep understanding of lead generation funnels, ad psychology, and audience intent • You know how to create ads that grab attention and convert clicks into qualified calls • You’re skilled at setting up tracking (Pixel + CAPI) and understanding attribution • Strong grasp of creative testing frameworks and performance scaling strategies Nice to Have • Experience in GoHighLevel or similar CRM lead workflows • UGC ad experience (short-form reels, client testimonial angles, etc.) • Copywriting and ad script direction skills Our Goal We don’t just want another media buyer. We want a partner who can look at our campaigns and say: “Here’s what will make this ad perform 10x better.” If you know how to make agency ads stand out in a crowded feed — this is your stage.