About

Job Description What is the opportunity? Avion Rewards is at the core of RBC’s client strategy, recognized by over two-thirds of Canadians as a leading loyalty brand. We are building one of the largest loyalty ecosystems in the country — and we are seeking a highly skilled, passionate, and organized Marketing Manager to join our Avion Rewards Marketing team, focusing on the Travel Rewards portfolio. The successful candidate will be responsible for developing and executing marketing plans, analyzing campaign performance, and identifying opportunities to drive engagement and revenue growth for our travel business. What you will do: Annual Planning: Build annual marketing plans for Avion Rewards Travel that align business objectives, client needs, and brand strategy. Lead the travel team in establishing an annual travel merchandising calendar and promotion across internal and external channels. Strategic Alignment: Translate business partner goals into clear marketing priorities, KPIs, and campaign roadmaps. Campaign Development: Lead the design and execution of integrated campaigns (including landing pages, emails, and paid media) that drive measurable outcomes. Partner Management: Act as the marketing lead with key travel partners, managing relationships, presenting plans and ensuring joint accountability. Performance Tracking: Monitor KPIs (traffic, gross booking volumes, CAC) optimize plans, and deliver results against targets. Collaboration: Build trusted and collaborative relationships with internal and external partners to build an environment of transparency and drive efficiency in execution Innovation: Analyze customer behavior and trends to inform marketing strategies and identify opportunities to drive engagement , revenue growth, and identify new opportunities to promote Avion Rewards travel and optimize existing channels What Do You Need to Succeed Must Have: 2–3 years of experience in marketing, ideally in brand, loyalty, or travel. Strong strategic thinking and analytical skills with a track record of delivering results. Strong attention to detail and organizational skills, with ability to prioritize tasks and manage multiple projects and stakeholders simultaneously Experience managing cross-channel campaigns. Excellent communication and collaboration skills, with the ability to influence across teams. Experience in financial services or consumer loyalty marketing. Nice to have: Experience in digital-first campaign design, paid media and performance marketing. Familiarity with loyalty program operations (offers, redemption, points conversion). Strong knowledge of marketing principles, including segmentation, targeting, positioning, and the marketing funnel Ability to think creatively and develop innovative marketing solutions What’s in it for you We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Opportunity to shape the future of one of Canada’s most recognized loyalty brands. Exposure to high-visibility projects with national reach. Collaborative team culture with strong executive sponsorship. Career growth and learning opportunities at Canada’s largest bank. Job Skills Branding, Brand Marketing, Business Reporting, Customer Loyalty, Detail-Oriented, Key Performance Indicators (KPI), Marketing, Marketing Campaigns, Marketing Planning, Market Segmentation, Travel Business, Travel Industry Additional Job Details Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: HUMAN RESOURCES & BMCC Job Type: Regular Pay Type: Salaried Posted Date: 2025-09-26 Application Deadline: 2025-10-10 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Inclusion and Equal Opportunity Employment At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com.‎ We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.