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Description I’m looking to work live, on a call today (September 14, 2025) with an expert brand/identity designer to refine our wordmark (text + typeface) and build a polished brand identity deck. The brand direction is high‑end / neutral luxury (think clean, minimal, premium). I’ve already designed a favicon; we need to finalize the wordmark/typography system and then build a brand deck with realistic mockups that communicate our message, vision, and tone. This will be a fun, fast, collaborative session with quick iterations. Hourly pay. I’m ready to jump on a call immediately—please include your hourly rate and availability for the next few hours. Scope (today’s live working session) Logo refinement: finalize wordmark typography, spacing, proportions; optional subtle letter customizations. Typeface selection: final/backup fonts, usage rules (weights, sizes, tracking). Color system: neutral luxury palette with accessible on‑brand contrast options. Core brand rules: do/don’t, clear space, min sizes, logo lockups/variants (primary, mono, reversed). Brand identity deck (initial version, 10–15 slides today): brand message, tone, visual system, and mockups (e.g., stationery, web/app header, social tile, signage, packaging/object placement as relevant). Deliverables Refined wordmark logo in AI, EPS, SVG, PDF, PNG (print + web). Typeface selections with usage guidance; confirm licensing/costs if applicable. Color palette with hex/RGB/CMYK values + accessibility notes. Brand identity deck (PDF/Keynote/PowerPoint) with on‑brand mockups (minimum 10–15 slides today; polish/expansion after). Source files (Illustrator/Figma) neatly organized. Quality Bar High‑end, minimal, premium aesthetic (neutral luxury). Precise typography & spacing; strong eye for detail. Fast, thoughtful iteration in real time; clear English communication. Tools & Collaboration Work live via Zoom/Google Meet with screen‑share. Adobe Illustrator and/or Figma proficiency required. Please confirm you can start immediately and collaborate for the next few hours today. Nice‑to‑Have Experience building executive‑ready brand decks (clear structure and storytelling). Strong mockup skills (placing branding on objects, environments, and digital surfaces). Insight into accessible color/type contrasts while staying premium. Budget & Terms Hourly (Expert level). Share your hourly rate, portfolio, and live availability today. We may extend beyond today for additional deck polish and rollout assets. How to Apply (keep it short & relevant) Hourly rate + availability window today (with timezone). 2–4 portfolio links that best match neutral luxury / high‑end minimal brands. 1–2 sentences on your typography approach to crafting a premium wordmark. Confirm which tool you’ll use (Illustrator/Figma) and your mockup process. Notes I already have a favicon (will share on acceptance). If we choose paid typefaces, please flag licensing/costs. Looking to hire immediately. Suggested Job Settings (Upwork) Category: Design & Creative → Branding & Logo Design Project Type: Hourly Experience Level: Expert Urgency: Hire ASAP Talent Preferences: Portfolio required; English‑fluent; Available now Optional Screening Questions (add to posting) Share a before/after wordmark you refined—what changed and why? What 2–3 type families you reach for when the brief says “neutral luxury,” and what differentiates them? Show a brand deck you built that executives loved. What made it effective? Mini Workplan (for candidates to understand “today”) Phase Outcome Target Timing Kickoff call (10–15 min) Review favicon, goals, tone; align on references Start of session Wordmark & type system Finalize typeface(s), kerning, spacing, variants 60–90 min Color & core rules Neutral luxury palette + basic logo rules 30–45 min Mockups & deck v1 10–15 slides + 4–6 on‑brand mockups 60–90 min Wrap & next steps Final files list, polish plan, handoff 10–15 min