About

Project Overview I’m building a new clinical-wellness brand centered around a premium sensory grounding tool. The design direction is: ✨ clinical wellness × aesthetic minimalism × quiet luxury Think Rhode, Le Labo, Bala, Sporty & Rich, Kith. I’m looking for a designer who can bring this world to life through: - Logo design + alternate marks - Brand typography direction - Color palette refinement (I already have a starting point) - Packaging design (box or pouch + insert card) Optional: light brand guideline sheet Deliverables - Phase 1 — Logo + Brand Identity - 6–10 logo explorations (wordmark + symbol options) - 2–3 refined directions - Final logo package (AI, EPS, PNG, SVG) - Updated color palette (Pantone + digital equivalents) - Typography recommendations (clean, modern, clinical feel) Phase 2 — Packaging - Packaging structure exploration (product box or soft pouch) - Final production-ready dielines - Insert/instruction card design - Mockups suitable for Shopify + investor deck Visual direction should reflect: - Soft neutrals, sculptural minimalism (Bala) - Quiet luxury wellness/club energy (Sporty & Rich) - Clean, premium minimalism (Kith) - Clinical apothecary influence (Le Labo) - Modern, wide-set simplicity (Rhode) The brand tone is: - minimal - premium - calming - gender-neutral - clean and clinical, but not sterile Who I’m Looking For - Proven experience designing premium DTC brands - Strong mastery of typography and minimalism - Ability to create packaging that feels refined and premium - Understanding of Pantone, print specs, and production - Comfortable iterating quickly and communicating openly - Strong aesthetic alignment with modern wellness/beauty brands Portfolio is essential. Timeline - I’m moving on an expedited schedule. Ideal pacing: - Logo + brand identity: ~2 weeks - Packaging design: 2–3 weeks These phases may overlap. This project supports an April soft launch, with full-scale production in summer.