About

am launching a premium brand in the home organization space and need a talented designer to create a complete brand identity system. The visuals must convey quality, simplicity, and the transformative power of an organized space. About the Brand Vision: Industry: Home organization and storage solutions Target Audience: Consumers seeking high-quality, design-forward products to create calm, orderly living spaces Brand Personality: The Calm Expert - trustworthy, premium, approachable, and serene Key Value Proposition: Transforming clutter into clarity through beautifully designed organizational products Project Scope & Deliverables: 1. Primary Logo Design: A versatile logo that works across: Product packaging and labels E-commerce platforms Marketing materials Social media 2. Basic Brand Identity System: A clean, professional style guide including: Logo variations (primary, monochrome versions) Color palette (serene, premium tones) Typography system (modern, readable fonts) Clear space and sizing guidelines What We're Looking For in a Freelancer: Portfolio demonstrating: Brand identity work for physical product brands, especially in home/lifestyle categories Strong understanding of how design builds perceived value and quality Experience creating designs that work effectively for e-commerce and packaging Minimalist, modern design sensibility with attention to detail Professional communication skills and ability to work collaboratively