Lead, Web Marketing & Conversion Optimization

Lead, Web Marketing & Conversion Optimization

Lead, Web Marketing & Conversion Optimization

Vosker

Montreal, QC, Canada

4 days ago

No application

About

  • Company Description
  • VOSKER, the North American leader in remote area monitoring.
  • Every day, we’re proud to help our customers keep an eye on what truly matters to them, by developing solar-powered and cellular-connected cameras paired with our exclusive platform.
  • In a few words, at VOSKER: we perform, we think differently, and we take care of our people! We leverage our expertise to win as a team and redefine what’s possible.

WHAT WE OFFER

  • A work environment that encourages ideas and helps you grow in your ambitions!
  • A daily life with no routine every day is different, and that’s exciting!
  • A hybrid work model that lets you work from home or one of our offices your choice!
  • The possibility to work remotely abroad for up to 3 months (90 days).
  • A wellness account that reimburses your expenses related to well-being, hobbies, and personal interests.
  • Free access to an online health professional 24/7 and an EAP.
  • A complete group insurance plan, including vision and dental care.
  • A group RRSP with employer contribution.
  • A parental leave top-up for maternity/paternity.
  • Vacation calculated based on your total years of market experience.
  • Job Description
  • Are you passionate about optimizing user experience and website performance? Do you want a strategic role with operational reach, where you can truly deliver, iterate quickly, and impact sales? This is the position for you.
  • As Lead, Web Marketing & Conversion Optimization, you are responsible for the overall performance of our digital properties (Canada, US, Europe) and their continuous evolution to support business objectives.
  • You will work closely with traffic acquisition, brand, and IT teams, while also leading the web team (front-end integrator, e-commerce specialist, etc.). Your goal: to maximize conversion rates, improve the user experience, and increase sales.
  • Responsibilities
  • - Develop and execute a CRO/UX roadmap aligned with business priorities
  • - Measure, analyze, and optimize based on KPIs: conversion rate, average order value, load time, etc.
  • - Provide monthly and weekly reports with insights to improve our performance. - Supervise the web team and contribute to talent recruitment and assessment
  • - Implement conversion optimization (CRO) strategies for our sites worldwide
  • - Deploy and automate tests (A/B testing, heatmaps, etc.)
  • - Improve the UI/UX of our sites, particularly for the security division
  • - Collaborate with the traffic acquisition team to maximize performance
  • - Collaborate with IT teams to prioritize structural changes
  • - Ensure consistency with brand standards, in collaboration with the Brand teams
  • Qualifications
  • - University degree in marketing combined to 3 to 5 years of experience in web optimization or e-commerce (client or agency)
  • - Practical experience in A/B testing, Google Analytics 4, Google Tag Manager, heatmap tools
  • - Asset: knowledge or experience with Salesforce Commerce Cloud
  • - Bilingual
  • - You are autonomous, fast, analytical, and not afraid to lend a shoulder Driven to make projects happen
  • - You have an entrepreneurial spirit, you like things to move, and you deliver quickly, without compromising on quality.
  • Additional Information

Equal Opportunity Employer

  • At VOSKER, we value the essence of each individual and celebrate the diversity that allows us to redefine what’s possible. We believe in collaboration and provide a healthy, inclusive work environment where all voices are heard.
  • If you have any specific needs to make the recruitment process more accessible to you, don’t hesitate to let us know.
  • Now it’s your turn, tell us about yourself and apply!
  • #VoskerClan