About

• WHO ARE WE?
• Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
• As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.
• Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
• WHY JOIN US?
• At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
• We turn audience attention into action through data, machine learning, and relentless optimization.
• Are you a Machine Learning Engineer with a passion for bridging technical expertise and business acumen? Do you thrive in building scalable, reliable systems that directly move revenue? If you’re eager to collaborate globally, face challenges head-on, and make substantial impact, we’re looking for you to join our dynamic team.
• In this role, you’ll work at the intersection of advertising algorithms, personalization, and optimization… building the ML software and infrastructure that drives ad performance and user engagement at scale.
• MUST HAVE

You bring both the technical depth to design and deploy complex ML systems and the business intuition to know what actually moves KPIs. Specifically

• 7+ years of software development and ML engineering, including 3+ years focused on advertising systems
• Proven experience optimizing ad performance using both mature models and emerging ML technologies
• Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV
• Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch)
• Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP)
• Strong analytical problem-solving skills with a proven track record of delivering measurable results
• Excellent communication, teamwork, and project management skills
• YOUR ROLE
• Your mission: Elevate Launch Potato’s advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience. You’ll collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale.
• OUTCOMES
• Develop and scale advertising algorithms that optimize engagement and revenue simultaneously
• Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance
• Build scalable infrastructure to support real-time ad decisioning across millions of requests per day
• Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs
• Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery
• Collaborate with global teams across product, data, and engineering to launch high-impact ad features
• Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage
• COMPETENCIES
• Impact-Oriented: You align ML systems to business outcomes and measure what matters
• Technical Builder: You write clean, production-ready code and architect scalable systems
• Collaborative: You work seamlessly with global teams and communicate complex ideas clearly
• Resilient & Determined: You don’t shy from challenges and drive projects through to impact
• Curious Innovator: You keep pace with ML/AI trends and creatively apply them to advertising
• Analytical Problem-Solver: You break down complex systems and find data-driven solutions
• Want to accelerate your career? Apply now!
• Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
• We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.