About

• Résumé du poste
• Le rôle de Gestionnaire de compte – Médias sociaux payants consiste à assurer la communication avec les clients et à développer ainsi qu’à superviser l’exécution des plans et stratégies numériques pour nos clients. Il agit aussi comme ressource interne experte en médias numériques.
• Responsabilités clés
• Être le principal point de contact entre les équipes de planification de l’agence et les clients.
• Travailler directement avec les équipes et les clients pour s’assurer que les efforts en médias sociaux payants atteignent ou dépassent les indicateurs clés de performance (KPI) des clients.
• Développer des livrables exemplaires pour les clients en s’appuyant sur les technologies et plateformes disponibles.
• Être un expert confirmé en médias payants, capable de proposer les meilleures solutions et de rester à jour sur les nouveaux outils et technologies adaptés à la stratégie média globale; savoir évaluer et intégrer de façon autonome de nouveaux outils à notre suite de produits.
• Vendre des solutions innovantes et des formats publicitaires pour tester de nouvelles technologies, faire avancer les affaires des clients et garder une longueur d’avance.
• Se tenir informé des nouveautés du paysage numérique et former les équipes ainsi que les clients au besoin.
• Agir comme expert en la matière, tant en interne qu’à l’extérieur.
• Gérer et diriger un employé ou une équipe; communiquer clairement les objectifs de l’agence, gérer les charges de travail, fournir du feedback continu et soutenir le développement professionnel. Participer aux entrevues et aux décisions d’embauche au besoin.
• Répondre aux appels d’offres (RFP) et aux briefs pour aider à la planification stratégique des campagnes.
• Assister le Directeur associé dans l’élaboration des processus et flux de travail avec les partenaires d’agence afin d’assurer une collaboration efficace (processus, échéanciers, documents de trafficking, budgets).
• Contribuer aux solutions stratégiques qui feront progresser les résultats d’affaires des clients.
• Compiler et présenter les résultats post-campagne ainsi que les propositions aux planificateurs et clients.
• Approuver les contrats dans nos systèmes financiers et assurer la qualité des campagnes.
• Participer de manière proactive à la préparation et à la contribution aux points de vue médias.
• Surveiller les objectifs et KPI d’un portefeuille de clients afin d’assurer la livraison complète et ponctuelle des campagnes. Garantir que tous les aspects tactiques du plan média sont bien implantés sur les plateformes numériques selon les besoins clients.
• Gérer efficacement les attentes clients concernant les échéanciers et les dates limites.
• Compétences et expérience souhaitées
• Formation ou expérience professionnelle en marketing ou publicité est un atout.
• Minimum 5 ans d’expérience en gestion de campagnes médias sociaux payantes.
• Compréhension approfondie des rôles des différents canaux digitaux.
• Bonne connaissance des processus de trafficking et du tagging web.
• Capacité à développer des relations d’affaires positives axées sur le service client.
• Aptitude à bâtir des relations et partenariats professionnels internes et externes.
• Habileté à appliquer efficacement les connaissances issues des recherches.
• Compréhension professionnelle de la planification cross-canal, et coordination forte entre médias digitaux et hors ligne.
• Compétences en analyse de données, médias émergents et technologies.
• Expérience en négociation et présentation.
• Agilité professionnelle avec un fort désir d’apprentissage continu.
• Excellentes compétences en communication orale et écrite.
• Sens développé de l’organisation avec grande attention aux détails et précision.
• Capacité à travailler en équipe et de façon autonome.
• Aptitude à investiguer, analyser, résoudre des problèmes et communiquer clairement les résultats.
• Maîtrise de Microsoft Office (Word, Excel, PowerPoint).
• Maîtrise des plateformes publicitaires Meta, TikTok, Snapchat, Pinterest, LinkedIn et Reddit.
• Position Summary
• The role of the Account Manager, Paid Social is responsible for client communication and will develop and oversee execution of digital plans and strategies for our clients. They will also operate as an internal resource for digital subject-matter expertise.
• Key Responsibilities
• · Operate as key point of contact for agency planning teams and clients.
• · Work with agency teams and clients directly to ensure their paid social efforts are meeting or exceeding clients key performance indicators (KPI’s)/expectations.
• · Develop best in class deliverables to clients, from available technology platforms and services
• · Proven expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy; ability to evaluate and integrate new tools independently into our product suite.
• · Sell through innovative solutions and ad formats to test new technology and keep clients business moving forward and staying ahead of the curve
• · Staying up-to-date with new developments in the digital landscape and educate teams and clients as required.
• · Serve as subject matter expert to teams internally and externally.
• · Manage and lead a direct report, or a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. Interview and participate in hiring decision of employees if/when required.
• · Respond to RFP’s and briefs to assist with strategic campaign planning.
• · Assist Associate Director with developing agency partners’ process and workflow to ensure a collaborative and efficient working relationship (process, timelines, trafficking documents, budgets).
• · Assist with, and contribute to, strategic planning solutions that will drive client’s business results.
• · Compile and present post campaign results/decks and request for proposals (RFPs) to planners/clients as necessary.
• · Approve contracts in our financial systems, as well as QA-ing campaigns.
• · Proactively and independently contribute to and/or prepare media POVs.
• · Monitor the goals and key performance indicators KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns. Ensure all tactical media plan requirements are correctly implemented in digital platforms based on client needs.
• · Effectively manage ongoing client expectations in regards to work back schedule and deadlines.
• Desired Skills & Experience
• · Professional or educational background in Marketing and/or Advertising would give leverage to this application)
• · 5 years of experience in running paid social campaigns.
• · Full understanding of the roles of various digital channels.
• · Professional understanding of trafficking and website tagging processes.
• · Ability to develop positive on-going business relationships with a focus on client service.
• · Ability to build professional internal and external relationships and partnerships.
• · Demonstrated ability to effectively apply knowledge and insights gained from research resources.
• · Professional understanding of cross channel planning, demonstrate strong coordination of digital and offline media efforts.
• · Proficient in data analysis, emerging media and technology.
• · Experience with negotiation and presentation.
• · Professional learning agility, with a passion for continuous development.
• · Excellent communication skills (both written and verbal).
• · Highly developed organizational skills with a strong attention to detail and accuracy.
• · Ability to work collaboratively as well as independently.
• · Ability to investigate, analyze & solve problems, and clearly communicate results.
• · Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
• · Proficient with Meta, TikTok, Snapchat, Pinterest, LinkedIn and Reddit ads.
• KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
• What's in it for you?
• • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• • A flexible hybrid work model that works for you.
• • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• • A chance to be part of and grow within a global network of agencies.
• • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
• KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com