Junior Creative Strategist for DTC Brand
Upwork

Remote
•2 hours ago
•No application
About
📋 What You'll Do: You'll bridge strategy and execution - taking ad concepts and turning them into launch-ready ads in 1-3 days, every time. Daily Responsibilities: Creative Project Management (50%) Receive ad concepts from founder Brief editors and AI designer with exact specs Ensure execution matches our brand style QA all creative before media buyer launches Hit 1-3 day turnaround consistently Creative Tracking & Organization (30%) Maintain creative tracking spreadsheets Log every ad (concept, format, hook, outcome) Track which ads are live, testing, scaled, or killed Monitor creative hit rate and performance Organize assets in shared drives Learning & Optimization (20%) Analyze winning ads and identify patterns Document learnings after each testing cycle Spot opportunities to scale winners Contribute to "what to test next" based on data ✅ What Success Looks Like: Shipping 5-10 new ad concepts per week consistently 1-3 day turnaround from concept → launch-ready Creative tracking organized and up-to-date Spotting patterns in top performers proactively Team operating like a well-oiled machine Media buyer has constant pipeline of fresh creative 🔥 Who You Are: Must-Haves: ✅ Execution-obsessed - Fast and accurate delivery ✅ Detail-oriented - Nothing slips through cracks ✅ Proactive communicator - Don't wait for updates ✅ Spreadsheet savvy - Google Sheets/Excel tracking ✅ Organized - Juggle 5-10 projects simultaneously ✅ Performance-driven - Care about results, not just output Experience: 1-2 years in marketing, creative ops, or project coordination Worked with video editors and designers Familiar with Meta ads or DTC creative workflows Comfortable with fast-paced, deadline-driven environments Bonus: Experience in DTC e-commerce or supplement brands Understands Facebook/Instagram ad formats BONUS: Familiar with "Evolve" mentorship training system 🚫 What This Role ISN'T: ❌ NOT creative director - Strategy comes from founder ❌ NOT hands-on editing - You coordinate, not create ❌ NOT slow-paced - We move FAST (1-3 day cycles) ❌ NOT "wait for instructions" - Be proactive This is pure execution and coordination at speed. 📦 The Process You'll Own: Receive concept from founder (hook, angle, format, references) Brief the team (editors/AI designer with detailed specs) Review & QA (ensure it matches brand guidelines) Final approval (founder sign-off → media buyer handoff) Track & learn (monitor performance, document winners) 💰 Compensation & Growth: Starting: $2,000-3,500/month Hours: 40/week (full-time contractor) Bonuses: Based on creative hit rate improvements Growth Path: Master execution → gain more strategic input Scale brand revenue with winning creative Potential to build creative team under you Long-term role as we grow 🎯 How to Apply: Send us: Resume/portfolio showing creative project coordination experience Brief cover letter answering: Why you're excited about execution-focused work Your experience managing creative workflows How you stay organized with multiple projects Sample tracking spreadsheet (optional but impressive): Mock creative tracker for DTC brand Show us your organization system 🐶 About PupBiotics: Premium dog supplement brand scaling fast through performance marketing. We need someone to keep our creative pipeline moving at speed while maintaining quality and organization. Learn More: pupbiotics.com





