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Perfect — you’re looking for a clear Upwork job description so you can hire someone to handle your Instagram DM outreach to referral sources, clients, and followers. I’ll draft something professional but also specific enough that you’ll attract the right type of freelancer (someone with social selling / outreach skills, not just a generic VA). --- Job Description: Instagram DM Outreach Specialist Title: Instagram DM Outreach Specialist for Referral Partners & Clients Overview: I am looking for a reliable and detail-oriented Virtual Assistant/Social Media Specialist to manage direct message (DM) outreach on Instagram. The goal is to build stronger relationships with referral partners (financial planners, realtors, accountants, lawyers), clients, and followers. You will use pre-written scripts and FAQs I provide, while also helping to personalize messages and track responses. Responsibilities: Engage with referral partners, clients, and followers by liking and commenting on their posts before DM outreach. Send direct messages on Instagram using my approved scripts and guidelines. Personalize messages slightly where appropriate to keep conversations authentic. Respond to incoming messages using provided FAQs/answers (and flag anything outside scope for me). Track conversations in a spreadsheet/CRM (contact name, Instagram handle, date messaged, status, next step). Report weekly on outreach activity and results. Optional: Suggest improvements to scripts, automation, or engagement strategies. Requirements: Proven experience with social media management, Instagram outreach, or lead generation. Strong written English and ability to sound natural in DMs (not robotic). Detail-oriented, organized, and consistent with follow-up. Comfortable working with pre-set processes and scripts. Familiar with tools for scheduling and tracking (Google Sheets, Notion, or CRM). Bonus: Knowledge of automation tools (ManyChat, IG automation platforms), without risking account safety. Hours & Compensation: Part-time (5–10 hours/week to start). Flexible schedule, but messages must be spread naturally throughout the week (not bulk sent all at once). Hourly or fixed rate (open to discussion). What I’ll Provide: Message scripts, FAQs, and response guidelines. Target lists (referral partners, clients, followers). Training and feedback during the first weeks. Success Looks Like: Consistent, friendly engagement with my audience. Warm conversations started weekly with referral partners and clients. Documented leads/referrals from Instagram DM outreach.