About

• Company overview
• CapsLock is a global IT marketing company that pioneers unique, scalable customer acquisition solutions for B2C clients. We solve complex sales challenges across a wide range of industries, primarily for large North American partners. By integrating our expertise in Digital Marketing, IT, Design, AI-driven analytics, proprietary MarTech, and sales consulting we deliver powerful, data-informed customer acquisition solutions.
• At CapsLock, people, technology, and forward-thinking innovation lie at the heart of everything we do. Our core values guide our approach to building and refining an internal product ecosystem that powers profitable acquisition models, flexible scaling, and optimized operations. Our diverse, global team, fluent in over 10 languages, thrives on open collaboration and the exchange of new ideas, pushing boundaries to ensure our clients’ success.

• Role Overview
• The Head of Product is a new role in our company, which gives a great opportunity to build the whole department from scratch. You will report directly to the CTO and partner closely with the CEO and senior business leaders. You will own the product vision, strategy, and execution for CapsLock’s internal MarTech portfolio - Media Buyer Automation Platform, AI Call Centre, Experimentation & A/B Testing, and AI SMS - turning them into a durable competitive advantage. This role is equal parts builder and leader: you will strengthen product fundamentals while growing a high-performance Product Team that ships fast, learns faster, and drives measurable revenue and cost impact.

• Responsibilities
• Leadership & cross-functional collaboration
• Build, lead, and mentor a high-performing Product Team
• Partner daily with Engineering, Data, Media Buying, Creative, and Operations to translate acquisition realities into product direction and shipped outcomes.
• Create a strong culture of accountability and continuous improvement
• Represent Product at the executive level
• Product strategy & vision
• Define and continuously refine product strategy, grounded in business priorities and a clear point of view on what “great” looks like
• Own product roadmaps end-to-end
• Translate strategy into quarterly OKRs and measurable goals, ensuring alignment across Product, Engineering, and performance teams
• Lead market and competitor research to pressure-test our direction and identify new opportunities
• Business ownership, data & experimentation
• Own the performance outcomes of the product portfolio - tie product work to company impact and cost efficiency
• Build decision frameworks that combine product analytics, experimentation results, and operational feedback to guide prioritization
• Establish an experimentation system across the stack: A/B testing strategy, feature flagging, hypothesis templates, guardrails, and statistical hygiene
• Execution & delivery leadership
• Lead end-to-end delivery across multiple workstreams: align scope, sequencing, and resourcing
• Partner with Engineering leaders to ensure delivery plans are observable
• Raise the bar on product quality: instrumentation, QA readiness, edge-case handling, launch checklists, and incident/rollback playbooks
• Own go-to-internal adoption: onboarding, enablement, documentation, and feedback loops
• Establish strong release governance: staged rollouts, monitoring, and post-launch reviews

• Requirements
• 7+ years of experience in Product Management, including senior leadership roles (Director / Head of / Group PM / Lead).
• Proven experience owning complex, data-heavy products end-to-end - from discovery and strategy through delivery, adoption, and scaling.
• Experience building and leading product teams: hiring, mentoring, setting standards, and creating a high-performance culture.
• Confident data and analytics fluency: experience with metrics design, instrumentation/event taxonomy, dashboards, and the ability to turn data into decisions.
• Excellent executive reporting skills: clear narratives, crisp trade-offs, and steady communication under ambiguity.
• Experience working effectively with distributed teams across time zones
• Strong written and verbal English communication.
• Essential Qualities
• People-first leader who develops others, gives direct feedback, and raises the bar while building a sustainable, motivated team.
• Strong business & performance ownership mindset: comfortable with revenue/cost impact, ROI modeling, and prioritizing by measurable outcomes.
• Systems thinker with strong product judgment - able to balance short-term performance wins with long-term platform health and scalability.
• High degree of autonomy and ownership: comfortable navigating ambiguity, making decisions, and driving outcomes end-to-end.
• Exceptional communicator and relationship builder who aligns executives, engineers, and performance teams around one plan and one scorecard.
• Data-driven and intellectually honest: uses metrics and experiments to learn quickly, and adjusts direction based on evidence.
• Nice to have
• Deep understanding of performance marketing and lead generation funnels; familiarity with paid acquisition platforms (Meta, Google, TikTok) and creative testing workflows.
• Experience with CPA / ROAS optimization, budget pacing, and attribution challenges (including event quality, signal loss, and measurement trade-offs).
• Hands-on experience building automation products for media buying operations (rules engines, pacing, alerts, spend controls, and workflow tooling).
• Experience with AI/LLM-powered products or voice technologies (e.g., call centre automation, conversation intelligence, QA, routing).

• Why do we deserve your attention?
• Remote Work - we are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact.
• Paid Time Off - work-life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy.
• Unlimited Sick Days - your health matters. Take the time you need to rest and recover - we’ll be here when you’re ready to return.
• Ongoing Learning - we believe in curiosity and growth. That’s why we support continuous learning with workshops, online courses, conferences, and certifications.
• Home Office - we help you set up your perfect workspace by covering equipment and furniture expenses, so you can do your best work from home.
• Co-Working Space - if you sometimes crave a change of scenery or more social interaction, we’ll cover the full cost of a co-working space.
• Medical Coverage - we support you and your family with reimbursement for medical insurance and health-related expenses, including dental care and psychological support.
• Physical Well-Being - from gym memberships and yoga classes to home workout equipment or even a bicycle, we give you the flexibility to stay active your way.
• Fun Stuff - from gaming nights and fitness challenges to annual retreats at world-class resorts, we make sure there’s never a shortage of fun and connection.