About

**Job Description:** We are excited to announce an opportunity for a talented and driven GTM (Google Tag Manager), GA4 (Google Analytics 4), and Search Console Tracking Specialist to join our dynamic team for a significant redesign of our cannabis e-commerce website. This role is essential in enhancing our digital footprint and providing invaluable insights into customer behavior through effective tracking and analytics. As a GTM, GA4, and Search Console Tracking Specialist, you will be responsible for implementing and managing advanced tracking solutions that will allow us to gather precise data on user interactions, conversion rates, and overall site performance. Your expertise will play a pivotal role in shaping our digital strategy, helping us to understand our customers better and tailor their online experience accordingly. Key Responsibilities: 1. **Implementation of Tracking Solutions:** You will lead the charge in setting up and managing Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console tracking codes across our e-commerce platform. This includes configuring various tags, triggers, and variables to ensure all relevant data points are captured accurately. 2. **Collaboration with Development Team:** Working closely with our development team, you will ensure that the integration of tracking codes is seamless and does not disrupt the user experience. Clear communication and collaboration will be essential as we navigate the complexities of our website redesign. 3. **Data Optimization and Collection:** You will optimize data collection methods to ensure we are capturing high-quality data that can inform marketing strategies, product offerings, and customer engagement tactics. This includes refining event tracking, user segmentation, and e-commerce tracking setups to maximize the value of our analytics. 4. **Troubleshooting and Issue Resolution:** As tracking issues may arise, your problem-solving skills will come into play as you troubleshoot and resolve any discrepancies in data reporting. You will be responsible for monitoring the accuracy of our tracking implementation and ensuring that any issues are addressed promptly. 5. **Reporting and Insights:** Utilizing your analytical skills, you will generate insightful reports and dashboards that provide our team with a clear understanding of website performance metrics. Your findings will directly influence decision-making processes and help guide marketing and product strategies. 6. **Staying Current with Industry Trends:** As an expert in e-commerce tracking and analytics, you will stay updated with the latest trends, tools, and best practices in the digital marketing landscape. Your knowledge will ensure that our tracking methodologies remain cutting-edge and effective. The ideal candidate will possess a strong background in e-commerce tracking, with a deep understanding of GTM, GA4, and Google Search Console. Experience in the cannabis industry or with e-commerce platforms is a plus, as is a passion for leveraging analytics to drive business growth. If you are a detail-oriented individual with a keen analytical mind and a commitment to excellence, we would love to hear from you! Join us in this exciting opportunity to make a significant impact on our e-commerce website redesign and help us enhance our online presence in the cannabis market. Please submit your resume and a cover letter detailing your relevant experience and passion for analytics. We look forward to welcoming you to our team!