
Growth Marketing Specialist – SEO • ASO • Paid Ads (Monthly Retainer)
Upwork
Remote
•1 hour ago
•No application
About
We operate in the global eSIM and travel data space—similar to providers such as Airalo (airalo.com), Holafly (holafly.com), Nomad (getnomad.app), Saily (saily.com), and Roamless (roamless.com). Our audience includes international travelers, digital nomads, airline crew, and frequent flyers who need affordable, reliable mobile data worldwide. What We Need A hands-on freelancer to drive traffic, app installs, and conversions through smart SEO, app-store optimization (ASO), and lean paid-ads management. This is a part-time, ongoing role—ideal for someone who can execute and report results without big-agency overhead. Scope of Work SEO Keyword research for country pages and travel blog posts On-page optimization: titles, meta descriptions, H1/H2, internal linking Basic technical checks (site speed, indexing, sitemap issues) Monthly performance report: traffic, rankings, key insights ASO Optimize app title, description, keywords, screenshots/icons Monitor rankings and recommend updates to improve visibility Social Media Management Create engaging content (posts, images, short-form videos, reels) aligned with travel + connectivity themes Manage accounts across Meta (FB/IG), TikTok, YouTube Shorts, X, LinkedIn Drive engagement, followers, and conversions through consistent posting Track analytics, test creative angles, and report on performance Paid Ads (Google / Meta) Set up and manage small, targeted campaigns (retargeting, lead-gen, trials) Weekly optimization for CTR/ROAS Monthly performance summary Communication & Reporting Weekly 30-minute meeting during Eastern Time (EST) to review progress and next steps Brief written weekly update End-of-month report with metrics and recommendations Skills Required Proven experience in SEO and ASO (portfolio or case studies required) Social media content creation (graphics, reels, short-form video) Competence with Google Ads & Meta Ads Familiarity with Google Analytics and Search Console Clear written communication and ability to work independently Engagement & Budget Monthly retainer Approx. 20–25 hours per week Remote / flexible schedule, with ability to join a weekly call in EST How to Apply Please include: 1) A short intro and relevant experience 2) Two examples of SEO or ASO results you’ve achieved 3) A brief outline of how you’d approach the first 90 days for a travel-data eSIM product in a competitive space like Airalo/Holafly/Nomad. Application without requirements will not be considered.