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Description: MyPlaneLog.co is a growing digital platform for aviation enthusiasts and pilots to log their complete flight history — including aircraft types, routes, distances, and more — all in one place. We are looking for a highly skilled freelancer (or small team) to help us scale our user base through smart marketing and to build an AI-powered feature that will significantly improve engagement and acquisition. Your role will combine growth marketing + AI product development. Key Objectives / Responsibilities Growth & Marketing Strategy Audit our current website (myplanelog.co) and identify user acquisition levers. Develop and implement a marketing plan (digital channels, partnerships, content, SEO, social, email). Create and run paid marketing campaigns (if needed) — e.g., Google Ads, Meta, or aviation-specific channels. Build a content strategy around aviation logs, pilot stories, flight analytics, and more to drive organic traffic. Set up performance tracking, dashboards (KPIs: sign-ups, active users, retention, LTV). Product / Feature Development Design and build an AI-driven feature (or suite of features) that adds real value for users. Possible ideas: Predictive insights: Given a user’s logged flights, recommend similar routes, unusual aircraft types, or trends. Flight-history analytics: Use AI to give personalized statistics, forecasts, or visualizations (e.g., how often they fly certain aircraft types, distance trends, CO₂ “footprint”). Automated tagging & classification: When users input a flight number or date, auto-populate aircraft type, airline, route, distance (or improve the accuracy of existing automation). Community / sharing intelligence: Suggest fellow users with similar flight patterns, or build a “match” engine for users to compare their logs. Integrate the AI feature(s) into the existing website / tech stack (you will need to propose technology: e.g. Python + Flask backend, or integrate with existing front end). Build a UI / UX for the feature(s) — design, wireframes, prototype, then finalize. Ensure new features are scalable, secure, and privacy-compliant. User Engagement & Retention After launching the AI feature, devise a strategy to onboard existing users to use it. Set up email / in-app messaging campaigns to encourage usage of new AI tools. Collect and analyze user feedback; iterate on feature improvements. Metrics & Reporting Define success metrics for marketing and product (e.g., % of users using AI, conversion from free → paid, churn, retention). Provide regular reports (weekly / monthly) on performance, insights, and recommendations. Required Skills & Experience Proven experience in growth marketing for SaaS or consumer web apps Experience with AI / ML development, especially for user-facing analytics or recommendation systems Strong product mindset — ability to design features that solve user problems in aviation or data-driven domains Technical proficiency: ability to work in web environments (frontend + backend) Familiarity with data analytics, dashboards, A/B testing Excellent communication skills in English Bonus: prior experience in aviation-tech or flight log / pilot-community tools or scaling similar businesses