About

WEBSITE CONTENT OUTLINE: https://docs.google.com/document/d/1hPlXvE0Wea5nfcMLov9sT7sh5fGCUqOepp3AzYEZ-UI/edit?usp=sharing Platform & Deliverable Platform: GoHighLevel (GHL) — required. Deliverable: One (1) complete website in GHL (pages, styling, embeds, basic SEO, tracking). No additional deliverables (no brand package, no ad creative, no ongoing content). We will supply: all final copy, the list of forms/calendars, and brand approvals. Vendor embeds/implements. Pages (6 + 1 external forward) Home — hero, “retirement gap” stats band, what we do, 12-month journey, Passive Wealth Model™ teaser, who we help, case studies, testimonials, “Choose Your Path,” mailing list teaser. Our Model — Passive Wealth Model™ (AI-screened, human-underwritten), 3-phase journey, accelerated roadmap, AI Deal Engine, deliverables, CTAs. Buy — pain points, concierge buyer journey (stepper), buyer paths (first-time, move-up, downsizer/relocator, buyer-investor), expert team, testimonials, forms. Sell — seller pain points, seller journey (stepper), seller paths (move-up, downsizing/estate, relocation, investor/landlord), expert team, testimonials, forms. Blog / Knowledge Hub — weekly brief signup, categories (rates, supply, rents, immigration/policy, local reports, playbooks, case studies), post template, gated PDF downloads. About & Contact (combined page) — About Us (mission + values + proof), Contact form with business info adjacent. New Developments (menu item only) — forward to current www.tritoncapitalinc.com (no new build). Brand Direction (Financial-Luxury) Typography: clear, elegant, financial look. Vendor to propose one final pairing, e.g.: Option A: IBM Plex Sans (UI/body) + Crimson Pro (H1/H2) Option B: Inter (UI/body) + Libre Baskerville (H1/H2) Use tight hierarchy, generous whitespace, precise letterspacing. Colour: primary Matte Grey, Matte Gold, Blood Orange (vendor to present swatches & accessibility checks). Example hex starting points (tune in design): Matte Grey· Matte Gold · Blood Orange If you believe a better luxury palette will outperform, present it side-by-side for approval. Imagery/Art Direction: editorial-grade architecture/people-at-work; minimal, high-trust look; licensed stock or provided assets. Motion: subtle micro-interactions (fade/slide/counter-up); no gimmicks. Forms, Calendars & Embeds (we supply; you implement) Strategy Call booking (GHL Calendar). Request My Shortlist (Buy). Get a Pricing Consultation / Listing Proposal (Sell). Weekly Mailing List (Blog). Contact (About & Contact page). Routing/Automations: send to GHL pipelines/tags + email/SMS notifications. (We will build and provide the forms/calendars; you place, style, and wire them to our GHL assets.)