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Job Description I’m looking for an experienced GA4 + Google Tag Manager specialist to clean up and rebuild our tracking. Previous setups were done incorrectly, causing duplicate events, fake traffic, and broken conversions. I need a clean, accurate, reliable system. This job focuses ONLY on Google Analytics + Tag Manager (Pinterest/Meta later). Scope of Work (Required) 1. GA4 Cleanup Remove incorrect or duplicate events Fix fake/ghost traffic Clean up conversion tracking Verify correct data streams & enhanced measurement Ensure accurate session + event tracking 2. GTM Cleanup Audit all tags, triggers, variables Remove broken/unused/duplicate tags Rebuild a clean, organized container Ensure tags fire correctly across the website 3. Interact Quiz Tracking Integrate GA4 with Interact (quiz is external) Track: Quiz Start Quiz Completion Email Opt-in Test in GA4 Real-Time and DebugView Document your setup 4. Website Tracking (Organic + Paid) Confirm accurate tracking of: Organic traffic Direct traffic Paid traffic (future ads) Email/referral traffic Validate WooCommerce events (page views, add-to-cart, checkout, purchases) Fix attribution issues Ensure conversions fire correctly 5. Final Testing Test all events end-to-end Confirm no inflated traffic Provide a short Loom explaining what you fixed + how everything works Timeline Must be completed within 3–5 days. Budget Target: $150–$200 (slightly flexible for the right fit). Required Experience GA4 & GTM cleanup projects WooCommerce tracking Fixing ghost traffic + misfiring events Integrating external tools with GA4 Strong attribution & UTM understanding Screening Questions (Must Answer) Have you cleaned up a messy GA4 + GTM setup before? Briefly explain. How do you prevent GA4 from tracking fake/ghost sessions? What’s your approach to ensuring accurate organic + paid attribution? Have you integrated GA4 with an external quiz platform before? What is your estimated timeline to complete this job? Looking for someone who can deliver a clean, reliable setup quickly and accurately.