About

We are looking for an experienced Facebook Media Buyer to manage and scale our life insurance campaigns on Meta. Your primary focus will be on launching, testing, and optimizing ads to drive high-quality, exclusive leads at a competitive CPL. What You’ll Do: - Strategically plan, launch, and manage Facebook ad campaigns for life insurance lead generation - Continuously optimize targeting, creatives, and budgets to improve cost-per-lead (CPL) and conversion rates - Analyze campaign data and provide actionable insights to improve performance - Scale winning campaigns profitably while maintaining strict quality standards What We’re Looking For: - Proven track record running Facebook campaigns specifically for life insurance or financial services - Strong understanding of Meta Ads Manager, custom audiences, and conversion tracking - Ability to make data-driven decisions quickly and effectively - Experience with compliance-sensitive verticals (insurance, finance, health, etc.) is a plus To Apply (Required): To confirm you’ve read this and have relevant experience, please include in your proposal: - Your average CPL from past life insurance campaigns - The year(s) the campaigns were run - The population/geographic area those campaigns targeted - This role is ideal for someone who is passionate about performance marketing and can combine creativity with analytical precision. If that’s you, we’d love to hear from you!