About

Project-based to start → potential full-time for consistent results Why this role? We operate in small TAMs where accuracy matters more than scale. You will run precision outreach across email and LinkedIn with heavy personalization and clean list operations. Day-1 Ready: What we provide ICP and persona pack plus full GTM context, including offer, angles, and objections Ready-to-work lead lists with target account notes Brand voice guardrails, calendar routing, and a reporting template Outcomes you own Reply Rate: positive replies divided by delivered Conversion Rate demo booked or campaign goal Show Rate qualified meetings attended What you will do Convert ICP and GTM context into short, human, multi-touch sequences Run safe, compliant multichannel outreach email and LinkedIn Personalize at scale through research and enrichment and signal-based hooks Maintain list hygiene, testing cadence, and deliverability basics Report weekly on reply percent, conversion percent, show percent, plus learnings and next tests Requirements Proven wins for early-stage B2B SaaS with small lists and high personalization Strong copy for cold outreach concise, specific, value-forward Hands-on with email outreach, LinkedIn outreach, personalization and enrichment, and list management Comfortable with deliverability SPF DKIM DMARC, tracking domain, bounce control and platform safety limits Tools and stack Preferred Instantly.ai, HeyReach, Clay but not mandatory If you have a specialized stack, propose it and explain why it fits small-TAM precision You may include validation tools, CRMs, data sources, schedulers, and analytics Pilot scope paid Duration 2–4 weeks Scope 1 ICP, 1 offer, 1 multichannel program Volume about 150–400 targets Testing 2–3 message variants with structured A B tests Deliverables weekly dashboard reply percent, conversion percent, show percent, insights, and next-test plan Success in the pilot can lead to expanded scope and the option to transition to full-time. Work style Remote with 2–4 hours overlap with ET Toronto preferred All communication and payments remain on Upwork How to apply Upwork proposal Example of a successful B2B SaaS cold outreach campaign ICP, list size, channels used Personalization approach and enrichment workflow Measured results reply percent, conversion percent, show percent define each Key tests and learnings Your outreach tech stack If not Instantly HeyReach Clay, list your stack and why it is better for small-TAM precision Your hourly rate and preferred model for pilot and ongoing Availability to start, timezone, weekly capacity,and soonest start date Looking forward to talking to you!