About

• Develop and own the events strategy in collaboration with marketing and leadership teams.
• Work with marketing colleagues and other stakeholders to ensure that events are executed effectively and to the highest standard.
• Full, end-to-end responsibility for event management - including pre-event planning, team coordination, and delivery of exceptional attendee experiences.
• Shape and maintain the overall events calendar, identifying new event opportunities and evaluating event ROI.
• Develop content and liaising with speakers/presenters.
• Source, negotiate, and manage relationships with external suppliers, venues, and partners.
• Oversee branded assets and giveaways, ensuring cost-effective procurement and availability of collateral by coordinating with our print and storage partners, as well as various print suppliers.
• Event promotion via social, email, website, and partners.
• Guest list management and communications.
• On-the-day event management.
• Post-event activities to maximise ROI.
• Proactively evaluate and recommend new event formats or partnerships to increase Aptem’s reach and engagement.
• Drive continuous improvement – identifying and implementing process optimisations, technology upgrades, and best practices across the events and marketing function.
• Support the marketing team and other stakeholders with generalist marketing activities – including but not limited to website updates, email communications, social content, asset creation (brochures, videos, case studies, and more), CRM management, sales enablement, and sector or product-based marketing campaigns.
• Take an active role in marketing planning and campaign strategy, providing insight and recommendations based on event and campaign performance data.

• Aptem-hosted product training webinars, thought leadership presentations and panels, product demonstration webinars and launches, customer roundtables and events, large in-person customer conferences.
• External conferences, exhibitions, speaking slots – we currently engage in around 10 industry-led virtual and in-person events.

• A minimum of 5 years' work experience managing B2B events - both remote and face-to-face.
• Willingness to travel to support events
• Experience using GoToWebinar, Teams or other similar webinar platforms.
• Proven ability to manage budgets, negotiate contracts, and report against KPIs.
• Copywriting skills with the ability to write new content and repurpose existing content for new audiences and use cases.
• Working knowledge of Office 365 applications (Outlook, SharePoint, Word, Excel, PowerPoint etc.)
• Experience using social media platforms LinkedIn.
• Apprenticeship, professional qualification or Batchelor's degree in Events Management, Marketing, Business Development or a Business-related field.

• Experience using Pardot and Salesforce, or equivalent CRMs like HubSpot or Marketo, to execute and report on campaigns.
• Experience of using Canva, or other design tools.
• Experience using video editing tools.

• Demonstrated leadership and mentoring ability - comfortable directing team members and working cross-functionally at all levels.
• Independent – liking autonomy.
• Competencies such as a proactive and inquisitive approach and a commitment to learning and developing skills matter.
• Excellent communication skills, both written and verbal, with the ability to communicate effectively to all levels of seniority.
• Team working skills. We are a small team who works closely together and with the Business Development team. You should have an ability to influence at all levels.
• High level of attention to detail.
• We value creativity, from ideas to execution, and the ability to think of innovative ways to promote the brand, increase awareness and gain new leads.
• There is a large amount of ongoing, time-critical activity. It is important to be incredibly organised with your workload.
• Strong analytical and decision-making skills, with the ability to use data to guide event planning, campaign optimisation, and future strategy.

• 27 days holiday allowance plus bank holidays, with an additional day off on your birthday.
• Option to take up to 1 day of paid volunteering leave every year.
• Half a day off at the end of the working week during July and August.
• Electric vehicle scheme.
• Option to purchase up to 5 days of additional leave. 
• Company pension scheme.
• Life insurance.
• Private health insurance with Aviva.
• Discounted gym membership.
• Retail and other discounts.
• Employee Assistance Programme.
• Learning and development budget.
• Regular paid social events throughout the year.