Director of Growth Marketing
Remotive
Remote
•7 hours ago
•No application
About
- Develop and own the global growth marketing strategy across paid, owned, and earned channels.
- Lead and optimize demand generation programs to drive qualified pipeline and revenue.
- Manage multi-channel campaigns including paid search, paid social, display, content syndication, SEO, email, and website conversion.
- Oversee full-funnel campaign tracking and attribution, working closely with RevOps to ensure accurate reporting and ROI measurement.
- Scale Account-Based Marketing (ABM) programs in collaboration with Sales and Product Marketing.
- Partner with Product, Brand, and Content teams to deliver consistent messaging and engaging user journeys.
- Build and lead a high-performing growth marketing team.
- Own the marketing tech stack including automation, analytics, and experimentation tools.
- Establish key KPIs and benchmarks for marketing performance; deliver regular reports to the executive team.
- 8+ years of experience in B2B growth marketing or demand generation, ideally in a high-growth tech or SaaS company.
- Proven track record of owning pipeline and revenue metrics, with a deep understanding of marketing funnel dynamics.
- Expertise across performance marketing, lifecycle marketing, website optimization, SEO/SEM, and ABM.
- Strong analytical skills with experience in marketing analytics, A/B testing, and attribution modeling.
- Leadership experience managing teams and scaling processes.
- Familiarity with marketing tools like HubSpot, Salesforce, Google Analytics, Segment, and others.
- Excellent communication and collaboration skills.
- Experience in a PLG (Product-Led Growth) and/or enterprise SaaS environment.
- Strong understanding of GTM motion across multiple segments (SMB, Mid-market, Enterprise).
- Experience working closely with Sales and Product to drive GTM alignment.
