About

Title: Creative Director / Content Lead for 7-Figure Fashion Brand (Thailand-Based, In-House) Description: Unpractical (IG: @unpractical) is a 7-figure alternative fashion brand looking to build an in-house content hub in Thailand. We’re hiring a Creative Director / Content Lead to oversee social media content production and help drive Unpractical’s visual identity forward. This is an exciting role for someone passionate about fashion, social media, and content creation. You’ll work directly with the brand founder and lead day-to-day social media content production, while collaborating with our external campaign teams for larger shoots. Responsibilities: Plan and develop creative ideas for Instagram Reels and TikTok content Film raw short-form content (iPhone, multiple angles, smooth, fashion-forward) Coordinate with models/friends who fit the brand aesthetic (sourcing + scheduling) Direct small-scale in-house shoots (reels, styling, outfit coordination) Work with our external campaign crew (photography & video teams) on larger projects Provide raw content to our dedicated Video Editor for post-production Requirements: Strong eye for fashion, culture, and social media trends Experience creating short-form social media content (filming or directing) Comfortable working with models and coordinating shoots Strong sense of visual storytelling and aesthetics Based in Thailand (Bangkok preferred, but open to nearby areas) Bonus: editing skills (CapCut, Premiere Pro) but not required Role Type: Full-time, ongoing monthly retainer In-person, Thailand-based role (not remote) Budget: $1,000 – $1,400 USD/month depending on experience