About

Company: Capital Automotive Group Inc./ DBA Capital Automall At Capital Automotive Group, our Creative Team is a little different. We’re not buttoned-up, stiff, or stuck in the usual corporate rut. We’re storytellers, builders, and brand shapers and we’re looking for a Creative Content Lead who can bring strategy, structure, and energy to our growing team. This is a hands-on leadership role. You’ll oversee our Social Media Specialists, own copywriting for ads and campaigns, and make sure our content isn’t just good, it’s sharp, consistent, and impossible to ignore. You’ll work side-by-side with our Creative Director to push the department forward, build better processes, and bring fresh ideas to the table. If you’re equal parts creative storyteller and organized strategist, you might be our person. What You’ll Do Lead & Mentor Guide and support our social media team, helping them grow while keeping content aligned with Capital’s brand voice and goals. Balance strategy with action: Planning, mentoring, and steering the ship, but stay ready to jump in and create when the team needs you. Keep a pulse on what’s working and what’s not and bring ideas and insights forward to make the team stronger. Social & Content Strategy Plan and oversee Capital’s social content calendar, ensuring consistency, creativity, and industry best practices. Analyze performance and adjust strategy to keep engagement and reach moving in the right direction. Stay ahead of social trends and shifts, spotting opportunities before anyone else. Copywriting & Content Creation Write compelling ad copy across platforms (Meta, Google Display, email campaigns, and more). Craft clear, creative messaging for marketing campaigns, social posts, websites, and beyond. Jump in on content creation (graphics, video concepts, etc.) as needed to support the team. Process & Standards Document and build clear content and social processes so the whole department runs smoother. Proof content before it goes live, ensuring it’s accurate, consistent, and on brand. Set the standard for quality and creativity, raising the bar for the whole team. Collaboration Work closely with other departments to align messaging and campaigns. Partner with the Creative Director to strengthen the department’s overall vision and output. Be the go-to for content clarity, ensuring our messaging always feels like “Capital.” What We’re Looking For A proven background in content creation, social strategy, and ad copywriting. Experience leading or mentoring. Strong balance of creativity and organization: you can dream big and keep the trains running on time. Confidence to present ideas and insights, and curiosity to keep learning. A natural communicator who’s fun, approachable, and thrives in a hands-on, collaborative environment. Why You’ll Love It Here You’ll join a team that works hard, laughs harder, and doesn’t do “boring corporate.” Flexibility and trust: we care about great work, not micromanaging hours. The chance to directly shape Capital’s voice and brand presence across Western Canada and beyond. Support from leadership that values ideas, freedom, and people first. If this sounds like your kind of role, we want to hear from you. Bring us your creativity, your brain for strategy, and your best ideas. Let’s build something awesome together. If this sounds like your kind of role, we want to hear from you. Bring us your creativity, your brain for strategy, and your best ideas. Let’s build something awesome together. At Capital Automotive Group, our vision is to be the most respected auto group in North America. In keeping with our mission, we strive to move customers’ lives forward with the best in automotive solutions, service and people. Through demonstrating our core values of respect, transparency, care, excellence, and innovation, we stand out from the rest and create a growth-driven organization. Capital Automotive Group, founded in 1974, has expanded and continues to grow significantly. Our team consists of service technicians, product specialists and support staff from each location. Capital Automotive Group believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are committed to doing so by providing accessible employment practices. Requests for accommodation due to a disability can be made at any stage of the recruitment process. There is one clear answer on how we’ve become a leading provider in the automotive industry. It is the people at Universal Collision Centre who make us who we are. They come from a variety of professional backgrounds, at all career levels from the most junior to the most senior. If you share our commitment to doing what’s best for our customers, enjoy working in teams and hold yourself to the highest ethical standards, you will fit right in.