
Category Development & Marketing Manager, BFY
Arnottsbis
2 hours ago
•No application
About
- The Arnott’s Group portfolio of brands continues the 160-year legacy of the Arnott family, providing quality, great-tasting food to create delicious moments for consumers across the world.
- Ready to shape the future of better-for-you snacking in a unique role blending Category and Marketing? We’re looking for a passionate and commercially minded Category Development & Marketing Manager to lead the charge in our Better For You (BFY) portfolio. It’s a rapidly growing segment with brands like Freedom Foods, Sunsol, Heritage Mills & Sam’s Pantry with ranges across cereals and nutritious snacks.
- This newly created role is your opportunity to make a real impact. Sitting at the unique intersection of category development and marketing, you’ll play a pivotal role in developing insight-led category strategies, building customer partnerships, and executing marketing plans that elevate our brands and accelerate growth.
- We have a variety of company benefits to support our employee's wellbeing.
- What Your Days Look Like
- Lead the development and execution of the BFY category strategy, grounded in consumer and shopper insights.
- Partner with Account Teams to bring integrated go-to-market plans and customer engagement strategies to life.
- Drive in-store activation and promotional strategies that reflect the values and positioning of BFY brands.
- Lead our BFY marketing team who champion innovation, marketing activations and strategies to accelerate growth in BFY
- Represent BFY in strategic customer engagements being the lead representative at all BFY reviews and join business planning sessions.
- Successful leading and developing a team of 4 across category and marketing.
- Ingredients for Success
- 7–10+ years’ experience in category, marketing or commercial roles within FMCG
- Strong grounding in category management, shopper insights and customer-facing execution.
- Experience partnering with major supermarkets and leveraging critical shopper data and insights
- Proven ability to deliver commercial outcomes through integrated category and marketing strategies.
- Demonstrated leadership experience – ideally with team management responsibilities.
- Comfortable operating in both strategic and hands-on environments – you’ll execute while influencing longer-term planning.
- Collaborative mindset with a passion for consumer trends, innovation and purpose-driven brands.
- To Apply:
- If this sounds like your next opportunity, please follow the link and apply.
- We value diversity in our workforce. If you require any reasonable adjustments, please inform our team so that we can work together to support your needs throughout the recruitment process.
- *We do not accept unsolicited resumes from agencies