About

We’re looking for a skilled brand designer to create a professional brand kit and media kit, a Canadian B2B company specializing in material handling equipment (electric pallet jacks, stackers, and industrial machines). We already have a logo and website, but we now want to establish a complete visual identity system ensuring all marketing, advertising, and digital assets look consistent and professional across platforms. Your role will include: • Developing a brand kit with color palette, typography, iconography, and usage rules • Creating a media kit for presentations, ad creatives, and social content • Researching competitors and industry trends to align our visuals with the B2B industrial niche • Presenting a clean, modern identity that reflects our company’s reliability and innovation Requirements: • Proven experience creating brand identity or style guides (not just logos) • Strong understanding of B2B or industrial branding • Expertise in Adobe Illustrator, Photoshop, and layout tools • A portfolio with at least one full brand or corporate identity system