About

• Company Description
• Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere.
• Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!
• At Sobi, the work we do every day redefines the standards of care and transform the lives of people living with rare diseases.
• As a diverse team of entrepreneurial people, we are passionate about our growth journey towards becoming a global leader, making a difference for rare disease patients, moving quickly and always challenging the status quo.
• We are committed to an inclusive, sustainable and flexible workplace that fosters growth and development.
• Job Description
• At Sobi, we are transforming the lives of people affected by rare diseases. As a specialized international biopharmaceutical company, we provide sustainable access to innovative therapies in the areas of nephrology, hematology, immunology and specialty care. We bring something rare to rare diseases – a belief in the strength of focus, the power of agility and the potential of the people we are dedicated to serving.
• This leadership position will oversee, develop, and employ various marketing initiatives to achieve our long- and short-term organizational goals. This individual should have a successful track record of establishing and leading marketing strategy and in working cross-functionally to develop and execute pre-launch and launch plans. The ideal candidate has significant expertise launching brands, building brand awareness, and supporting the sales leaders/teams to drive impactful results. Building out the organization’s digital capabilities will be an important responsibility for this role. This is a highly visible role which will lead the marketing efforts for a key product launch in the Canadian portfolio.
• As the organization grows, this role may evolve to more focused responsibilities.

Key responsibilities

• This position will directly report to the Senior Director, Commercial Lead Nephrology

Lead the Nephrology Product Launch

• Oversee the marketing and commercial strategy for a Nephrology product, ensuring its successful launch and adoption in the Canadian market. Drive sales growth to achieve revenue and profitability targets
• Strategic Marketing Leadership: Develop and execute a comprehensive marketing strategy specifically tailored for the product, addressing the unique needs of the Canadian healthcare landscape.

Omnichannel and Digital Marketing Expertise

• Design and implement omnichannel marketing strategies, leveraging digital platforms, social media, and data-driven insights to maximize engagement and impact.
• Demonstrate a proven track record of success in digital marketing campaigns, including the use of analytics to optimize performance and ROI.

Brand Planning

• Lead the development and execution of the Brand Plan, ensuring alignment with Sobi’s overall commercial strategy and the product’s value proposition.
• Budget Management: Establish and monitor promotional and brand budgets, ensuring efficient allocation of resources to achieve strategic objectives.

Sales Enablement

• Support sales training initiatives to ensure the team is equipped with the knowledge and tools to effectively promote the product.
• Provide input for sales forecasts

Cross-Functional Collaboration

• Partner with internal teams to implement brand strategies and tactics; analyze feedback and propose changes or improvements as needed.
• Collaborate with Market Access, Medical Affairs, and other cross-functional partners to align on Canada-specific strategies and overcome barriers to market entry.

Vendor and Stakeholder Management

• Manage vendor relationships to ensure timely delivery of marketing tactics that align with the overarching strategy.
• Data-Driven Decision Making: Collaboratively provide input on data generation plans with medical leadership and translate scientific, clinical, and market research data into actionable strategies, messaging, and tactical plans.
• Market Insights and Trends: Identify opportunities, trends, barriers, and market conditions in the Nephrology space to maximize sales performance and inform strategic decisions.
• Inspire and Lead Teams: Motivate and focus sales teams and cross-functional partners to achieve the commercial aspirations for the product.
• Leadership Communication: Develop and deliver presentations to internal stakeholders (e.g., leadership team) and external audiences, effectively communicating the vision, strategy, and progress of the product launch.
• Qualifications
• 5+ years pharmaceutical industry experience including 3+ years in marketing
• B.Com, BA/BS degree required with a Masters or advanced scientific degree desired
• Proven experience in pharmaceutical marketing with a strong track record of success in product launches, preferably in the rare disease space
• Nephrology experience an asset
• Demonstrated expertise in digital marketing and omnichannel strategies, including campaign development, execution, and performance optimization.
• Strong knowledge of digital marketing tools and platforms, including CRM systems, marketing automation tools, and analytics platform
• Familiarity with healthcare professional (HCP) engagement strategies and patient-centric marketing approaches.
• Sales/market research experience an asset
• Sales Training experience an asset
• Excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines
• Strategic capabilities with ability to conceive, develop and implement multidimensional marketing and business plans
• Demonstrated excellence in project management and effectively managing multiple projects/priorities including management of multiple external vendors/agency partners
• Strong communication skills with experience presenting to senior leadership
• Current working knowledge and experience of Canadian legal, regulatory, and compliance regulations and guidelines
• Ability to partner with key internal stakeholders to understand Sobi’s key objectives, and to drive marketing plans that achieve or exceed these.
• Proven ability to lead cross-functional teams, including Sales, Medical Affairs, Market Access, and external vendors, to achieve shared objectives.
• A results-oriented mindset with a passion for innovation and excellence

Other characteristics that would contribute to candidate success in the role

• Strong alignment with Sobi values: Care, Ambition, Urgency, Ownership, and Partnership
• Reputation for effective communications, negotiation and influencing skills with internal and external stakeholders
• High level of emotional intelligence and business acumen
• Able to inspire a team to excel by fostering a climate of energy, excitement and personal accountability
• Travel as high as 50% will be required.
• Additional Information
• How to apply
• We have an ongoing selection process in this recruitment and ask you to send your application as soon as possible. Click apply and include your resume in English.
• Why Join Us?

Here at Sobi, our mission and culture get us excited to come to work every day, but here are a few more reasons to join our team

• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Opportunities for professional growth
• Diversity and Inclusion
• Competitive compensation for your work
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

• Sobi is a global company with over 1,800 employees in more than 30 countries and are committed to the societies where we operate. We are a specialised international biopharmaceutical company transforming the lives of people with rare and debilitating diseases, providing reliable access to innovative medicines in the areas of haematology, immunology, and specialty care. Sobi’s share is listed on Nasdaq Stockholm. More about Sobi at sobi.com and LinkedIn.

• We know our employees are our most valuable asset and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.

• Sobi Culture

• At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases and have used this knowledge to shape our business to find new ways of helping them.

• As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.