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Job Description: We are hiring an experienced Amazon PPC Expert to manage and scale our advertising across Amazon USA and Amazon Canada. The ideal candidate has deep expertise in Amazon Advertising, Amazon PPC Management, and Amazon SEO, with a strong focus on ACOS reduction, TACOS optimization, and profit-driven campaign strategy. You will be responsible for building and optimizing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, improving listing performance, and ensuring consistent growth through structured PPC management. Responsibilities: Set up, manage, and optimize Amazon PPC campaigns across Amazon.com & Amazon.ca Create and refine Sponsored Products, Sponsored Brands, and Sponsored Display ads Conduct advanced keyword research, competitor analysis, and search term optimization Optimize bids, budgets, match types, and campaign structures for improved ACOS and ROAS Analyze PPC data (CTR, CPC, conversions, impressions, TACOS, ACOS) to identify improvements Manage PPC strategies for ranking, product launches, and long-term scaling Monitor marketplace performance across both USA and Canada Amazon marketplaces Use Seller Board, Amazon Brand Analytics, Search Term Reports, Helium 10, DataDive, and Amazon Seller Central tools Provide weekly PPC reports with insights, strategy updates, and next steps Requirements: Proven experience in Amazon PPC Management and Amazon Advertising Strategy Strong understanding of Amazon SEO, Amazon listing optimization, and keyword indexing Hands-on experience with Amazon Seller Central, advertising dashboards, STR, and Brand Analytics Ability to build profitable PPC structures for ACOS reduction & TACOS optimization Skilled with PPC tools such as Seller Board, Helium 10, DataDive, Jungle Scout, and Amazon analytics tools Excellent analytical skills with the ability to interpret advertising data and scale campaigns Strong English communication skills and the ability to work independently Preferred Qualifications: Experience managing Amazon US & Canada PPC campaigns Strong knowledge of product launch strategies, ranking campaigns, and lifecycle PPC Understanding of seasonal campaign planning (Prime Day, Black Friday, Cyber Monday, Q4, Back-to-School, etc.) Ability to integrate PPC with organic ranking, listing optimization, and brand-building efforts Certifications in Amazon Advertising or Digital Marketing Application Requirements: Please include the following in your proposal: A brief summary of your Amazon PPC and Amazon Ads experience Case studies or examples showing ACOS improvement, ROAS growth, or successful launches Experience managing Amazon USA and Canada accounts PPC tools you use (Helium 10, DataDive, Brand Analytics, etc.) We’re looking for a dedicated Amazon PPC Specialist who can handle end-to-end advertising, improve profitability, and help us scale successfully in both the USA and Canada marketplaces. If you're confident in your ability to deliver results, we’d love to work with you. References from clients or employers (if available)