
Ad Creative Strategist
Upwork
Remote
•7 hours ago
•No application
About
Only applications through our self-assessment form are considered! ⚠ https://forms.gle/zFo9238JYvFWHkkY7 Rez Media (https://rezmedia.io/) is looking for a **Creative Strategy** who is absolutely obsessed with making ads that convert. If you study ads in your free time, break down why a headline works, and geek out on hooks and persuasion frameworks then this role is for you. We’re an **early-stage startup agency**, so we move fast, stay lean, and expect self-motivated, proactive people who don’t need hand-holding. You’ll have a direct impact on ads that scale 7–8 figure DTC brands in health, wellness, and beauty. This role is creative strategy: hooks, headlines, captions, and UGC scripts, the words that drive clicks and sales. **KEY RESPONSIBILITIES** - Write ad briefs across formats: hooks, headlines, captions, overlays, UGC scripts, static copy. - Research customer pain points, reviews, and competitors to fuel angles. - Produce multiple variations for testing with a focus on conversion KPIs (CTR, CVR, ROAS). - Collaborate with the creative team to ensure copy + visuals hit together. - Analyze results and refine copy based on what’s performing. - Expertise and willingness to use AI tools (Claude, ChatGPT, etc.) to assist with research and drafts but never rely on them as a crutch. - Manage and collaborate with editors and designers. **REQUIREMENTS** **Must Have** - Deep passion for creative strategy and proven experience writing direct response ads. - 2+ years ad creative strategy experience (agency, DTC, or freelance). - Strong grasp of persuasion, emotional triggers, and CTA frameworks. - Excellent English writing skills with clarity and speed. - Self-motivated, proactive, and comfortable working in a fast-moving startup. **Nice to Have** - Knowledge of Meta Ads Manager and platform data (CTR, CPC, ROAS). - Experience with health, wellness, or beauty e-commerce brands. - Familiarity with ad research tools (Meta Ad Library, Foreplay, TikTok Creative Center). **WHAT WE OFFER** - Work with a boutique agency scaling 7–8 figure DTC brands. - Direct impact on campaigns that generate millions in revenue. - Remote work with flexible hours (NA overlap preferred). - **Unlimited PTO**. - **Incentives for winning creatives.** Perform and get rewarded. - Clear growth path into Senior Creative Strategist / Head of Creative role. **APPLICATION PROCESS** - Submit self-assessment form. - Complete a short copy test (hooks + ad variations). - Final culture & offer interview. Only applications through our self-assessment form are considered! ⚠ https://forms.gle/zFo9238JYvFWHkkY7